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30 Sony Corporation
For more than a decade, Imageworks has challenged itself to build on its own
capabilities and expand the creative palette. Imagemotion™, a new proprietary
technology developed by Imageworks, enables live-action filmmakers to work in an
all-CG environment while using all of their familiar moviemaking tools. Imagemotion
allows for the simultaneous recording of face and body performance data by multiple
live actors and the application of that data to create CG images and camera move-
ments. Imageworks pioneered the Imagemotion process in its groundbreaking work
on Robert Zemeckis’s The Polar Express, and is currently using Imagemotion on
Columbia Pictures’ Monster House and Beowulf.
The promise of all-CG animation inspired Imageworks to test itself by indepen-
dently producing The ChubbChubbs!, which ultimately won the Academy Award® for
Best Animated Short in 2003. The establishment of Sony Pictures Animation to
produce all-CG animated motion pictures presents Imageworks with its next chal-
lenge. Sony Pictures Animation’s first two feature films, Open Season and Surf’s Up,
are now in production.
Jill Culton
Director, Sony Pictures Animation
I’m very proud to be directing Sony
Pictures Animation’s first feature film,
Open Season. Directing an animated film
presents many challenges, but ultimately
I feel it’s my job to tell a great story. We
strive to develop a story with humor,
emotion and a cast of endearing charac-
ters. At the same time, we have to think
about the look and style of the picture.
On Open Season, we’re going for a
graphic, stylized look. I really want the
audience to have the feeling you get
when you’re in the woods for the first
time and your senses are overwhelmed
by the magnificence around you. One of
the things we did to achieve this look
was to develop new technology to cre-
ate water that has the correct reflective
characteristics and volume.
In creating characters, expression is
essential. Today, we’re able to create
expression with infinite detail, closely mir-
roring the range of motion and expres-
sion that we’re accustomed to seeing in
life. The wink of an eye, the curve of a
smile, the furrow of a brow all contribute
to the performance. For directors, this is
an exciting advancement because the
expression we imagine can be seen on
the screen.
The ChubbChubbs! won the Academy Award® for Best
Animated Short in 2003.
Open Season will be the first feature length animated film
from Sony Pictures Animation. It is the story of a 900 pound
domesticated grizzly bear and a scrawny, one-horned mule
deer, stranded together in the woods during hunting season.
They must work together to rally the animals of the forest
and turn the tables on the hunters. Open Season is sched-
uled to be released in fall 2006.
30 Sony Corporation
© 2002 Sony Pictures Imageworks. All rights reserved.
© 2005 Sony Pictures Animation. All rights reserved.
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