Sony 2005 Annual Report Download - page 14

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12 Sony Corporation
VAIO T-Series
K750 Z800 W31S premini®-II
W800
Sony Ericsson Mobile Communications AB, established in October 2001 as a
50–50 joint venture between Sony Corporation and LM Ericsson, maintained a high
average selling price and achieved significant increases in shipments and sales in the
fiscal year ended March 31, 2005, owing to the introduction of high-value-added
products. During the period, the company also succeeded in bolstering its operating
foundation, thanks to steady growth in sales of camera phones and brisk sales of
third-generation (3G) phones for the Universal Mobile Telecommunications System
(UMTS) network, positioning it to further expand its lineup of 3G-enabled handsets.
Groundbreaking new offerings include the W800, the first Walkman-branded
mobile phone; the K750, a 2-megapixel camera phone; and the Z800, a new 3G
phone for the Global System for Mobile Communications (GSM) and UMTS networks.
In Japan, Sony Ericsson launched the W31S for KDDI Corporation and the premini®-II*
for NTT DoCoMo, Inc. The company also became a worldwide sponsor of the
Women’s Tennis Association (WTA) Tour, which is now the Sony Ericsson WTA Tour.
VAIO T-Series
The VAIO T-Series, launched in autumn 2004, is a slim (25mm), lightweight
(1.38kg) notebook PC. This sleek machine was made possible by reducing the
number of components used and arranging them more efficiently. Despite its
small size, the VAIO T-Series carries an array of features comparable to those
found in a full-sized notebook, including a 10.6-inch-wide LCD display and a
DVD±RW drive. The unique finish, with a texture similar to that of a leather-bound
book, and four rich color choices, including midnight blue and burgundy, add a
touch of quality and class that has earned a positive response from consumers
around the world. We will continue to combine our passion for making things
with advanced audiovisual technologies and IT capabilities to create high-value-
added products and build new PC markets.
In the portable audio market, trends and ways of enjoying music are changing
rapidly as consumer preferences shift from CD-based and MD-based products to
those with flash memory and HDDs. In spring 2005, we released our latest Network
Walkman, reinforcing our lineup of Walkman portable audio products in the Japanese
market, which until then comprised the CD Walkman and the MD Walkman. The
Network Walkman, available in both flash memory and hard disk models, enjoyed
strong sales.
In November 2004, we established the Connect Company, a global business that
uses Sony’s unique strengths to distribute content, client software and hardware. Not
limited to music distribution, Connect aims to foster a broad-based network business
that also encompasses movie and other entertainment content.
* premini® is a registered trademark of NTT DoCoMo, Inc.
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