Sysco 2011 Annual Report Download - page 10

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Sysco Corporation // COR E STR ENGTHS / 2011 Annual Report
8
CORE STRENGTH
R
Putting our customers first is a natural way
of doing business at Sysco. We solidify our
customer relationships by listening to our
customers’ needs and being there with the
products, services and support they need.
Our industry-leading business review pro-
cess is a keystone of that approach: every
day, we conduct hundreds of these reviews
across the country, meeting with customers
to assess their business needs and identify
solutions, from more ecient kitchen
processes to new menu items to employee
benefits products.
Our business review process not only
highlights new menu ideas tailored to
eachcustomer, but often focuses on ways
to tweak menus to improve the bottom line
and still give diners a fair value. We know
that we partner best with our customers
when we help them succeed with their
customers – the ultimate judges of the
dining experience.
From the front line to the back office, Sysco associates
focus on the customer
Our marketing associates and delivery drivers are the faces
customers see most. But behind the scenes, thousands
of Sysco associates, from protein and bakery specialists to
quality assurance and customer support professionals, are
also focused on helping customers succeed. For Sheridan’s
Unforked Eats & Sweets (pictured at right) in Overland Park,
Kansas, that meant connecting the restaurant owner with
local GAP-certified Sysco suppliers to fulfill his promise to
customers of “crave-able food you can feel good about.”
JENNIFER WADLE
MARKETING ASSOCIATE
ALICE NG
MERCHANDISER
MATT MAJERLE
PROTEIN SPECIALIST