Cabela's 2009 Annual Report Download - page 131

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Cabela’s Inc. One Cabela Drive Sidney, NE 69160
308.254.5505 cabelas.com NYSE:CAB
Strategic Focus
These Strategic Initiatives will assure we achieve our 2012 Vision to become the BEST
multi-channel outdoor retail company in the world.
Combine our outdoor expertise, product knowledge and understanding
of core customers to drive customer loyalty. Improve customer
experiences – every customer, every interaction, every day.
Focus on the Customer
Improve retail profitability and predictability by concentrating on sales,
advertising and costs while providing excellent customer experiences.
Retail Profitability
Capitalize on our brand strength by developing a profitable
retail-expansion strategy focused on site locations and appropriate-sized
stores in our top markets.
Retail Expansion
Grow our direct business by capitalizing on quick-to-market
Internet and electronic marketing opportunities and expanding
international business.
Direct Channel Growth
Improve margins and reduce unproductive inventory by focusing on
vendors and assortment planning and management.
Improve Merchandise Performance