Humana 2010 Annual Report Download - page 3

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Humana’s earnings and revenues grew in 2010
to record levels as we broadened our strategy
while effectively addressing the challenges and
opportunities of health insurance reform’s initial
phase of implementation.
To Our Stockholders
Our strategy of helping people
achieve lifelong well-being positions
us well for a post-reform world where
creating deep relationships with
consumers will be at a premium. This
approach is built on the strength of
our industry-leading Medicare and
pharmacy programs, enhanced by
innovation and technology advances
in such areas as wellness, rewards,
and loyalty. By maximizing the value
of our core businesses, leveraging core
assets through vertical integration, and
entering into emerging adjacencies,
we are dedicated to growing the
enterprise while becoming the nation’s
pre-eminent consumer-focused health
care company.
Our 2010 earnings per share of $6.47,
compared with $6.15 per share in
2009, reflected strength in key areas
of strategic focus as well as unusually
low commercial medical cost trends
industry-wide. Our operational
discipline led to significant Medicare
2010AnnualReport 2
Michael B. McCallister
Chairman and CEO
By maximizing the
value of our core
businesses, leveraging
core assets through
vertical integration, and
entering into emerging
adjacencies, we are
dedicated to growing
the enterprise.
Kurt J. Hilzinger
Lead Director
Humana’s Overarching Strategy
Leveraging Core Assets
•฀ Humana Pharmacy Solutions®
•฀ Vertical integration opportunities
close to core
Emerging Adjacencies
•฀ Mergers and acquisitions
•฀ Vertical integration opportunities
further from core
Core Business
Leveraging
Core Assets
Emerging
Adjacencies
Core Businesses
•฀ Medicare
•฀ TRICARE
•฀ Individual medical
•฀ Group medical
•฀ Ancillary and specialty