Humana 2010 Annual Report Download - page 4
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Government Segment
membership growth, progress
with our 15 percent solution,
* and
our continuing focus on prudent
administrative spending.
Revenues increased to $33.9 billion
from $31.0 billion in 2009. Medical
membership of 10.2 million at
December 31, 2010 compared to
10.3 million a year earlier and included
Medicare Advantage membership
growth of 17 percent. Specialty
membership of 7.1 million – which
includes members with dental, vision,
and other supplemental benefits –
was in line with the prior year, despite
the continuation of a tight economic
environment for many employers.
As we near the end of our first year
implementing the many aspects
of health insurance reform, our
associates are dedicated to ensuring
that we continue to provide the
exceptional value and customer
service our members deserve.
3 2010AnnualReport
Humana continues to be a leader in serving
the country’s Medicare-eligible population.
With the first cohort of baby
boomers turning 65 in 2011,
we see expanding opportunities
in the next few years. These
opportunities will emerge not just
in our Medicare Advantage and
stand-alone Prescription Drug
Plan (PDP) products, but also in
ancillary businesses like diabetic
supplies, mail-order pharmacy
through our increasingly successful
Humana RightSourceRx
®
business,
and chronic-care services through
Humana Cares.
SM
The other major
portion of our Government
business, Humana Military
Healthcare Services,
®
remained
a solid contributor to the
company’s bottom line, as it
has for more than a decade.
With health insurance reform came
both a shortened selling period
for 2011 Medicare Advantage
plans and the elimination of non-
networked plans across much of
the country. Our operational team
worked tirelessly to ensure both of
these changes were as smooth and
seamless as possible for our current
members and for those interested in
enrolling in our products.
Our ability to continue to offer
seniors a value proposition more
compelling than traditional
Medicare, along with Humana-
specific product enhancements like
SilverSneakers
®
fitness memberships
and WellDine nutrition programs,
was key to a Medicare selling
season that exceeded expectations.
The result was January 2011
Medicare Advantage enrollment
that increased by approximately
130,000 over December 31, 2010.
* Humana’s commitment to provide medical benefits for at least 15 percent less than it costs the federal government for
comparable benefits in traditional Medicare, with the same or better quality.