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Annual Report
CAUTIONARY NOTE ABOUT FORWARD-LOOKING STATEMENTS
This Report contains forward-looking statements within the meaning of the Private Securities Litigation
Reform Act of 1995. All statements, other than statements of historical fact, made in this Report are
forward looking. Examples of forward-looking statements include statements related to industry
prospects, our future economic performance including anticipated revenues and expenditures, results of
operations or financial position, and other financial items, our business plans and objectives, including our
intended product releases, and may include certain assumptions that underlie the forward-looking
statements. We use words such as “anticipate,” “believe,” “expect,” “intend,” “estimate” (and the negative
of any of these terms), “future” and similar expressions to help identify forward-looking statements. These
forward-looking statements are subject to business and economic risk and reflect management’s current
expectations, and involve subjects that are inherently uncertain and difficult to predict. Our actual results
could differ materially from those in the forward-looking statements. We will not necessarily update
information if any forward-looking statement later turns out to be inaccurate. Risks and uncertainties that
may affect our future results include, but are not limited to, those discussed under the heading “Risk
Factors,” beginning on page 11.
PART I
Item 1: Business
Overview
We develop, market, publish and distribute game software content and services that can be played by consumers
on a variety of platforms, including game consoles (such as the PlayStation 3 and PlayStation 4 from Sony, and
Xbox 360 and Xbox One from Microsoft), PCs, mobile phones and tablets.
Our Strategy
We have three core strategies:
• Players First
• Commitment to Digital
• One EA
Players First
Players are the foundation of our success, and we are committed to thinking about players first in everything we
do. Our goal is to build deep, on-going relationships with our players. We aim to build these relationships by
creating amazing games and services that deliver long-lasting fun and enduring value.
Our games and services are based on a portfolio of intellectual property that includes established brands such as
Madden NFL, FIFA, Battlefield, Dragon Age, Sims and Need for Speed. In calendar year 2014, we were the top
publisher on both Xbox One and PlayStation 4. We achieved this result by delivering award-winning games to
our players, including Dragon Age: Inquisition which was named “game of the year” by numerous media outlets,
including IGN, Game Informer and the Associated Press. Meanwhile, during fiscal year 2015, we averaged over
165 million monthly active users (“MAUs”) on our mobile titles. Information regarding our MAUs is provided
under Item 7: Management’s Discussion and Analysis of Financial Condition and Results of Operation.
Commitment to Digital
Players increasingly are buying and playing games digitally rather than purchasing disc-based games from
retailers. In addition, players are engaging with those games for longer periods of time, as they purchase
additional content and services that we provide digitally. This digital transformation is creating new opportunities
3