Philips 2007 Annual Report Download - page 2

Live Earth / asimpleswitch.com
On July 7, 2007, Philips sponsored the
Live Earth concerts at eight different
locations around the world, attracting an
audience of two billion people. On the
asimpleswitch.com website, over 600,000
people have pledged to replace a total of
over 3.3 million light bulbs with energy-
efficient alternatives.
Sales of innovative products
In 2007, 56% of our sales came from
products
introduced in the last
three years.
500 million and counting
In May 2007 our 500 millionth shaver
was produced in Drachten (Netherlands).
We also ushered in the future of shaving
with the launch of the revolutionary
Arcitec shaver. With its ergonomic design
and three independently flexing heads,
Arcitec
offers optimum skin contact in
curved areas for a faster, closer, more
efficient shave.
Interbrand ranking
Philips was one of the ten fastest-growing
brands in terms of total brand value in
the 2007 ranking of the top-100 global
brands
as compiled by leading brand
consultant Interbrand. Our brand value
rose 15% to an estimated USD 7.7 billion,
making Philips the 42nd most valuable
brand in the world.
...they are at the heart of our thinking
56%
“ Philips not only
talks simplicity,
it lives simplicity.”
Dr Jürgen Häusler,
CEO Interbrand Zintzmeyer & Lux
Awards
In 2007 we received over 45 design
awards
recognizing our commitment to
people-focused solutions. These included
16 coveted iF awards. We also won two
prestigious awards from the European
Imaging & Sound Association (EISA).
The 47PFL9732D FlatTV with Ambilight
was named European Full-HD LCD TV
2007-2008, while the HTS8100 SoundBar
DVD Home Theater with Ambisound
technology was named European Home
Theater Compact
System 2007-2008.
Simplicity Event 2007
Philips’ Simplicity Events use simplicity-
led design concepts to provide an insight
into possible solutions three to five years
ahead. The 2007 edition in London
showcased how the inventive use of
technology, coupled with intuitive,
personalized design, can enhance care
for people’s well-being at home, in the
hospital and on the move.
BusinessWeek.com, 9/10/07
BusinessWeek innovation ranking
In the BusinessWeek-Boston Consulting Group’s annual
ranking of the world’s most innovative companies, Philips
jumped from No. 67 in 2006 to No. 38 in 2007.
“ Philips taps teams of futurists,
cultural anthropologists, designers
and scientists to develop user-
centered products and services.”