Philips 2007 Annual Report Download - page 21
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Philips Annual Report 2007 27
I can create
different
moods now
Philips AmbiScene is a exible lighting concept designed
to help retailers create inspiring and meaningful shopping
experiences. It can change the lighting in every conceivable
way (e.g. color, tones of white, intensity), addressing
different shopping moods and supporting retail
communication strategies. AmbiScene comprises a broad
portfolio of luminaires and controls, including solid-state
lighting, allowing dynamic lighting and special effects.
Philips and lighting
“ My shop is constantly changing in terms of
merchandise, theme, oor layout, etc. And my
customers’ motivation or mood for shopping can
be different at different times. Now, I can tailor
the ambience to my clientele at the touch of a
button, or adapt the lighting to events such as a
summer sale or the launch of a new collection.”