Yahoo 2015 Annual Report Download - page 10

agreement is subject to a volume commitment by the Company to request paid search results from
Microsoft for 51 percent of its search queries originating from desktop computers accessing Yahoo
Properties and its Affiliate sites and to display only Microsoft’s paid search results on such search
result pages. In October 2015, Yahoo entered into the Google Services Agreement (the “Services
Agreement”) with Google Inc. (“Google”) that provides Yahoo with additional flexibility to choose
among suppliers of search results and ads. Google’s offerings complement the search services
provided by Microsoft and Yahoo Gemini (Yahoo’s platform for search and native advertising). See
“Advertiser Products” and “Advertising Formats” below for further information about our Yahoo
Gemini platform. Yahoo continues to develop and launch features around the results to enhance the
search experience for our users.
Communications
Yahoo Mail is a primary driver of engagement across our user offerings. Yahoo Mail connects users to
the people and content most important to them across mobile and desktop. We support connecting
external mail providers (such as Gmail, AOL, and Outlook) for users to manage multiple accounts
from the Yahoo Mail client. Each Yahoo Mail account comes with one terabyte of free storage and is
integrated with contacts, calendar, and messaging (see Yahoo Messenger section below). Our newly
redesigned mobile app has new user-centric features including account key, compose assistant,
document preview, and smart contacts. In 2016, we plan to invest in Yahoo Mail to grow DAUs and
increase engagement by improving speed and stability, as well as adding features that make it easier
for users to share, search, and connect through the platform.
Yahoo Messenger,our completely redesigned instant messaging service, provides an interactive and
personalized way for users to connect, communicate, and share experiences in real-time. It
incorporates many of our existing platforms including Tumblr and Xobni, with features like GIF
search, “hearting” messages, and unsend. Yahoo Messenger is available as a mobile app, on the web,
and also integrated directly into Yahoo Mail on desktop to drive deeper engagement with users.
Digital Content
Our Digital Content offerings include: Tumblr, our global social platform, and our four core verticals:
News, Sports, Finance, and Lifestyle. Our Digital Content is available on mobile or desktop.
Yahoo News, which can be accessed through the Yahoo App and the Yahoo homepage at
Yahoo.com, gives users access to discover,consume, and engage around the news, content, and
video they care about all in one place. We continue to provide current and trending news and
information from Yahoo original editorial and partner content. Yahoo News is optimized to provide a
consistent, easy-to-use content discovery experience across mobile and desktop with breaking news,
local weather, a personalized content stream, and social sharing capabilities.
Yahoo Sports serves one of the largest audiences of sports enthusiasts in the world and delivers
experiences for every fan, every day. Yahoo Sports provides users access to Fantasy Sports.
Yahoo Finance provides a comprehensive set of financial data, information, and tools that helps users
make informed financial decisions. The robust content on Yahoo Finance is a mix of Yahoo original
editorial and syndicated news via relationships with several third-party partners.
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