Yahoo 2015 Annual Report Download - page 8
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PART I
Item 1. Business
Overview
Yahoo! Inc., together with its consolidated subsidiaries (“Yahoo,” the “Company,” “we,” or “us”), is a
guide to digital information discovery, focused on informing, connecting, and entertaining our users
through our search, communications, and digital content products. By creating highly personalized
experiences, we help users discover the information that matters most to them around the world—on
mobile or desktop.
We create value for advertisers with a streamlined, simple advertising technology stack that
leverages Yahoo’s data, content, and technology to connect advertisers with their target audiences.
Advertisers can build their businesses through advertisements targeted to audiences on our online
properties and services (“Yahoo Properties”) and a distribution network of third-party entities
(“Affiliates”) who integrate our advertising offerings into their websites or other offerings (“Affiliate
sites”). Our revenue is generated principally from display and search advertising.
We are proud of our rich history that has evolved with the Internet, beginning in 1994 when our
founders, Jerry Yang and David Filo, then graduate students at Stanford University, created Jerry and
Dave’s Guide to the World Wide Web, a simple directory of websites to help people navigate the
Internet. Yahoo was incorporated in 1995 and is a Delaware corporation. We completed our initial
public offering on April 12, 1996, and our stock is listed on the NASDAQ Global Select Market under
the symbol “YHOO.” Yahoo is a global company headquartered in Sunnyvale, California.
Executive Leadership
The current executive management team includes:
• Marissa Mayer—President and Chief Executive Officer;
• David Filo—Co-Founder and Chief Yahoo;
• Ken Goldman—Chief Financial Officer;
• Ron Bell—General Counsel and Secretary;
• Lisa Utzschneider—Chief Revenue Officer;
• Jeff Bonforte—Senior Vice President, Product and Engineering, Communications;
• Adam Cahan—Senior Vice President, Product and Engineering, Video Design and Emerging
Products;
• Simon Khalaf—Senior Vice President, Product and Engineering, Publisher Products;
• Laurence Mann—Chief Information Officer;
• Bryan Power—Senior Vice President, The People Team;
• Jay Rossiter—Senior Vice President, Product and Engineering, Science and Technology;
• Enrique Muñoz Torres—Senior Vice President, Product and Engineering, Search; and
• Ian Weingarten—Senior Vice President, Corporate Development and Partnerships.
4