Yahoo 2015 Annual Report Download - page 44

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Item 7. Management’s Discussion and Analysis of
Financial Condition and Results of Operations
Overview
Yahoo! Inc., together with its consolidated subsidiaries (“Yahoo,” the “Company,” “we,” or “us”), is a
guide to digital information discovery, focused on informing, connecting, and entertaining our users
through our search, communications, and digital content products. By creating highly personalized
experiences, we help users discover the information that matters most to them around the world ––
on mobile or desktop. We create value for advertisers with a streamlined, simple advertising
technology stack that leverages Yahoo’s data, content, and technology to connect advertisers with
their target audiences. Advertisers can build their businesses through advertising to targeted
audiences on our online properties and services (“Yahoo Properties”) and a distribution network of
third party entities (“Affiliates”) who integrate our advertising offerings into their websites or other
offerings (“Affiliate sites”). Our revenue is generated principally from search and display advertising.
We continue to manage and measure our business geographically, principally in the Americas, EMEA
(Europe, Middle East, and Africa), and Asia Pacific.
In the following Management’s Discussion and Analysis, we provide information regarding the
following areas:
• Key Financial Metrics;
• Recent Developments;
• Significant Transactions;
• Results of Operations;
• Segment Reporting;
• Liquidity and Capital Resources;
• Critical Accounting Policies and Estimates; and
• Recent Accounting Pronouncements.
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