Humana 2013 Annual Report Download - page 4
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4 2013 Annual Report
Our strategy
intertwines care
delivery, the patient
experience, and
clinical and consumer
insights to encourage
engagement, behavior
change, proactive
clinical outreach
and wellness.
How will we succeed?
In its simplest form, Humana’s
strategy focuses on a holistic
approach to patient care – enabled
by an integrated care delivery
model. Our strategy intertwines care
delivery, the patient experience, and
clinical and consumer insights to
encourage engagement, behavior
change, proactive clinical outreach
and wellness. Our primary goal
is to help our customers get –
and stay – in good health.
When our customers do need
health care services, proactive
data analytics, care-management
planning, and consistent engagement
techniques help ensure our
customers receive the right care at
the right time in the right setting.
By improving care delivery, by
improving our customers’ experience
with Humana and the health care
system, and by leveraging our
increasingly sophisticated data
analytics, we believe we are not only
helping people be healthier, but also
helping the system perform better.
I
n
t
e
g
r
a
t
e
d
C
a
r
e
D
e
l
i
v
e
r
y
M
o
d
e
l
Individuals
Employer Groups
Government
Clinical and
Consumer Insights
• Real time information
• Integrated / connected
• Relevant / actionable
Care Delivery
• Primary care-centric
• Aligned incentives
• Quality / cost outcomes
Member Experience
• Informed
• Satisfied
• Engaged
Humana members stretch their way to
improved health at a Humana-sponsored
fitness class in St. Petersburg, Fla.