Humana 2013 Annual Report Download - page 7

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2013 Annual Report 7
Clearly, health care is being reshaped
by a shift in the balance of power to
individual consumers. People have
more choices, customized to their
specific needs and wants, which has
led to a new level of empowerment
for individuals. The Affordable Care
Act (ACA) is helping to usher in a new
era of consumerism in health care,
as we’re starting to see with the
federal and state exchanges,
key components of the ACA.
In order to help employers improve
the health and productivity of their
workforces, health care providers
must focus more individual attention
on their patients, with emphasis on
prevention and healthier lifestyles.
Providers also need help
transitioning from volume- to
value-based care, rethinking how
they can integrate the tools and
technologies of prevention into
their clinical practices, increasing
the viability of prevention for their
patients. As a care provider, Humana
is doing this, while also helping our
provider-partners accomplish these
objectives in their own practices.
Technology represents a major
opportunity in health care, and
its potential impact on our
customers and the communities
we serve is significant. Gathering
individual data from clinical and
consumer insights and making this
information relevant and actionable
for the individual, doctor and payer
is a significant opportunity that we
are working to maximize.
As a care provider, Humana is
transitioning from volume- to value-
based care while helping our provider-
partners do the same.
Humana Chronic Care Program Membership
2011 2012 2013
0
100,000
200,000
300,000
Humana is working with health care providers
to more effectively promote prevention.