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Source: Toyota Motor Corp.
Toyota Global Vision President’s Message Launching a New Structure Special Feature Review of Operations
Consolidated Performance
Highlights
Management and
Corporate Information Investor InformationFinancial Section
Page 14
NextPrev
ContentsSearchPrint
ANNUAL REPORT 2013
1,800 6
1,500 5
1,200 4
900 3
600 2
300
0
1
1997 1999 2001 2003 2005 2007 2009 2011 2013
Jan.-Mar.
(CY)
(Mar. 31, 2013)
왎 Annual sales 쎲 Cumulative sales (right scale)
Hybrid vehicle sales volume
(Thousands of units) (Millions of units)
0
117
months
18
months
27
months
14
months
11
months
As of August 2013, Toyota sells 23 hybrid vehicle
models (including a plug-in hybrid) in approximately
80 countries and regions. Toyota plans to launch 15
new hybrid vehicle models by the end of 2015.
5
million
4
million
3
million
2
million
1
million
Hybrid vehicles are no longer “niche” products
The environment is one of Toyota’s top management
priorities. We have promoted the proliferation of hybrid
vehicles since the introduction of the original Prius in
1997 because we believe that the widespread use of
eco-cars will benefi t the environment. To encourage
more customers to choose hybrid vehicles (the most
popular type of eco-car on the market), we have been
focusing on enhancing performance, reducing costs,
and expanding our lineup. In addition, we believe that
about 14% on a global basis. Hybrid vehicles are no
longer “niche” products, and Toyota considers hybrid
technology to be the core environmental technology of
the 21st century. As a result, the Company is focusing
on hybrid technology, which can work in tandem with a
wide variety of fuel types and which includes all of the
fundamental technologies necessary to make eco-cars,
as well as developing eco-cars other than hybrid vehicles.
creating ever-better cars will require us to focus our
efforts on a wide range of technological initiatives, such
as the development of non-hybrid eco-cars that are
compatible with other types of fuels.
In March 2013, 15 years and seven months since the
fi rst hybrid vehicle was launched in August 1997, the
number of hybrid vehicles sold by Toyota topped the fi ve
million mark. As of August 2013, Toyota sells 23 hybrid
vehicles, including one plug-in hybrid, in about 80 coun-
tries and regions. In 2012, hybrid vehicles accounted for
around 40% of all cars sold by Toyota in Japan, and
Impact of the widespread use of
hybrid vehicles
As of March 31, 2013, Toyota estimates that the
combined effect of all the hybrid vehicles it has sold is an
approximately 34 million ton reduction in CO2 emissions
(assuming that gasoline engine cars of an equivalent
class, size, and horsepower would have been sold
instead). Toyota estimates that the amount of gasoline
saved is equivalent to about 12 million kiloliters (using an
equivalent class of gasoline engine car as a benchmark).
800
600
400
200
Japan North America Europe
0
7%
100
10%
250
15%
350
5%
50
13%
110
왎 2008 왎 2012
Hybrid vehicle share of Toyota product mix by region
(Thousands of units)
40%
680
Lineup of hybrid vehicles in all categories
What is essential to building the better cars of the future?
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