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Toyota Global Vision President’s Message Launching a New Structure Special Feature Review of Operations
Consolidated Performance
Highlights
Management and
Corporate Information Investor InformationFinancial Section
Page 08
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ContentsSearchPrint
ANNUAL REPORT 2013
dedicated to constantly delivering products and services
that always exceed the expectations of our customers.
We aim to inspire, excite, and create happiness.
What constitutes a better car?
What makes a car better? The answer to this question is
different for each customer and it varies depending on
where they are. We believe that a car that brings a smile
to the face of a customer is without a doubt a better car.
However, when it comes to making ever-better cars,
there is no magic bullet, no fi nish line. This is why we are
All Toyota cars share the same emphasis on quality,
safety, and environmental performance. At the same
time, with regard to design, handling, ride, and equip-
ment, they also have the unique characteristics that our
customers expect from better cars. Toyota has always
followed an optimized development process for each
car model, and the number of models in each line has
expanded in tandem with increasing production volume.
In terms of engine types, for example, this has resulted
in an increasing range of specifi cations for displace-
ment, horsepower, fuel consumption, platform, and
drivetrain in addition to modifi cations in compliance with
country-specifi c exhaust regulations. To continue
making ever-better cars, we must constantly reassess
the way development is optimized for each car model.
Engine
series
Displacement
variations
Fuel
consumption
and
horse-
power
variations
Number of engine types
Platform,
transmission,
drivetrain
variations
Exhaust
regulation
compliance,
model
variations
Engi
ne
Disp
lace
ment
Fuel
Plat
form
ust
Cumulative total
INSIGHT The Toyota 86 reignited people’s love of cars
INSIGHT Each car is the product of connections between people
How do we create ever-better cars that delight our customers?
Making Ever-Better Cars [2 of 10] Enriching Lives of Communities Stable Base of Business
Number of
types
Source: Toyota Motor Corp.