Electronic Arts 2014 Annual Report Download - page 45

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Proxy Statement
Mr. Gibeau
Mr. Gibeau performed two roles for the Company during fiscal 2014. From August 2011 to September 2013 he
served as President, EA Labels with oversight of intellectual property development, worldwide product
management and marketing for major console and PC properties. In September 2013, Mr. Gibeau became
Executive Vice President, EA Mobile. In this role Mr. Gibeau leads the EA Mobile organization.
Base Salary and Bonus Target: In the first quarter of fiscal 2014, the Committee increased Mr. Gibeau’s base
salary by 2% and maintained his target bonus percentage at 100% of his annual base salary. Mr. Gibeau’s salary
and target bonus opportunity were not adjusted when he transitioned to the role of Executive Vice President, EA
Mobile.
Cash Bonus Award: Mr. Gibeau’s fiscal 2014 cash bonus award was $680,000, which corresponds to 94% of
his target bonus. To determine Mr. Gibeau’s cash bonus award, the Committee took into account that the
Company achieved its non-GAAP net revenue target and exceeded its non-GAAP earnings per share target, as
well as an overall evaluation of his performance in both roles.
In evaluating his performance as President EA Labels, the Committee considered strategic and operational results
such as: launching games on-time for both next generation and legacy generation gaming consoles; mobile revenue;
the success of products released on console, PC and mobile platforms (including FIFA 14, Madden NFL 25, Plants
vs. Zombies 2, Battlefield 4 and Need for Speed: Rivals; challenges at the launch of Battlefield 4; andamissinthe
quality of NBA Live14); development of new intellectual property; and talent and organizational objectives.
In evaluating his performance as Executive Vice President, EA Mobile, the Committee considered strategic and
operational results, such as: mobile revenue; the success of products released (including RealRacing3 and The
Simpsons: Tapped Out); development of new intellectual property; and managing talent and organizational
changes for the newly formed EA Mobile organization.
Equity Awards: In June 2013, Mr. Gibeau was granted an Annual Award consisting of PRSUs with a target
vesting of 100,000 shares and 100,000 time-based RSUs. Overall, 79% of the value of Mr. Gibeau’s total
compensation was in the form of long-term equity.
Mr. Moore
Mr. Moore has served as Chief Operating Officer since August 2011. In this role, Mr. Moore provides strategic
leadership for all global operations that enable EA to bring products to market via retail and digital direct-to-
consumer channels, including publishing, sales, media, central development and channel management.
Mr. Moore also oversees EA’s global marketing organization consisting of product marketing, acquisition and
digital marketing, global advertising and marketing analytics.
Base Salary and Bonus Target: In the first quarter of fiscal 2014, the Committee increased Mr. Moore’s base
salary by 3% and maintained his target bonus percentage at 100% of his annual base salary.
Cash Bonus Award: Mr. Moore’s fiscal 2014 cash bonus award was $685,000, which corresponds to 106% of
his target bonus. To determine Mr. Moore’s cash bonus award, the Committee took into account that the
Company achieved its non-GAAP net revenue target and exceeded its non-GAAP earnings per share target, as
well as an overall evaluation of his performance, including an evaluation of strategic and operational
achievements, such as: achieving a leadership position on next generation gaming consoles; improving the
Company’s digital revenue while maintaining strong revenue performance from traditional retail channels; and
his role in reducing the Company’s operating expenses in the fiscal year.
Equity Awards: In June 2013, Mr. Moore was granted an Annual Award consisting of PRSUs with a target
vesting of 65,000 shares and 65,000 time-based RSUs. Overall, 71% of the value of Mr. Moore’s total
compensation was in the form of long-term equity.
Mr. Söderlund
During fiscal 2014 Mr. Söderlund performed two roles. From August 2011 to September 2013, he was Executive
Vice President, EA Games Label, where he oversaw operations for all EA Games studios. In September 2013,
Mr. Söderlund became the Executive Vice President, EA Studios. In this role, Mr. Söderlund is now responsible
for console and PC development for all products within the games and sports genres. He also leads EA
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