Electronic Arts 2014 Annual Report Download - page 76

Download and view the complete annual report

Please find page 76 of the 2014 Electronic Arts annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 188

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168
  • 169
  • 170
  • 171
  • 172
  • 173
  • 174
  • 175
  • 176
  • 177
  • 178
  • 179
  • 180
  • 181
  • 182
  • 183
  • 184
  • 185
  • 186
  • 187
  • 188

EA Studios
EA Studios is home to the largest number of our studios and development teams and responsible for developing
games and related content and services across an expansive range of game categories. The FIFA, Madden NFL,
Need for Speed, Battlefield, Mass Effect and Dragon Age franchises fall within the EA Studios organization. The
largest studios within the EA Studios organization include:
• DICE (Sweden)
• EA Canada (Canada)
• Tiburon (United States)
• BioWare (Canada and United States)
• Visceral (United States)
The diverse studios within the EA Studios organization have the goal of operating as one collaborative
organization through the use of common technologies and shared development frameworks. We may also
contract with external game developers for development services or to establish publishing and distribution
relationships, such as the one we have with Respawn Entertainment related to Titanfall.
Maxis
Our Maxis organization focuses on creating compelling games and related content and services that engage
player creativity. Maxis products include the wholly-owned franchises The Sims and SimCity. Maxis games are
primarily developed at studios in the United States.
EA Mobile
Our EA Mobile organization develops and publishes interactive games for play on mobile phones and tablets, as
well as certain casual games for the PC. The Mobile organization’s brand portfolio includes wholly owned
properties such as Plants vs. Zombies, Real Racing, Bejeweled and Dungeon Keeper, as well licensed intellectual
properties such as Tetris, The Simpsons and various intellectual properties owned by Hasbro. The EA Mobile
organization also manages our Pogo online service, through which we offer casual games such as card, puzzle
and word games on www.pogo.com, as well as on other platforms. Pogo generates revenue through paid
subscriptions, Internet-based advertising and sales of digital content. The EA Mobile organization has studios
located in the United States, Canada, China, Australia and India. Certain mobile games, such as those related to
our EA SPORTS franchises, are developed primarily by the EA Studios organization.
Global Publishing and Marketing
Our Global Publishing and Marketing organization is responsible for the distribution, sales, and marketing of our
products, including strategic planning, operations, and manufacturing functions. The organization also manages
our global media advertising sales business and customer support teams. Mobile game publishing is overseen by
our EA Mobile organization.
Competition
We compete with other video game companies for the leisure time and discretionary spending of consumers, as
well as with providers of different forms of entertainment, such as motion pictures, television, social networking,
online casual entertainment, and music. Our competitors vary in size from very small companies with limited
resources to very large, diversified corporations with global operations and greater financial resources than ours.
We also face competition from other video game companies and large media companies to obtain license
agreements for the right to use some of the intellectual property included in our products.
Competition in Games for Console Devices and PCs
We compete directly with Sony and Microsoft, each of which develops and publishes software for its respective
console platform. We also compete with numerous companies which, like us, develop and publish premium
6