Humana 2014 Annual Report Download - page 5
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2014 Annual Report 2
Dear fellow stockholders,
In an environment of rapid change,
Humana continued in 2014 to
refine and enhance our integrated
care delivery model. Specifically,
we made significant progress in:
1) building trusting relationships with
our members through improving the
customer experience, 2) engaging our
members in clinical programs based
on these trusting relationships, and
3) offering assistance to providers in
transitioning from fee-for-service to
value-based reimbursement. This was
accomplished by putting our nearly
14 million medical members at the
center of the healthcare equation
and surrounding them with up-to-
the-minute technology, data
analytics, and vibrant partnerships
with thousands of Humana-
affiliated physicians and other health
professionals who are dedicated to a
single goal – making it easy for people
to achieve their best health.
Why easy? One of the many curious
aspects of healthcare in the U.S. is
that, despite all the attention paid to
the obesity epidemic and the growing
prevalence of preventable diseases,
as a society and as an industry we’ve
made achieving and maintaining
health hard. The fact is, if you want to
eat right and live a healthy lifestyle,
you have to work at it. And if you
need help in improving your health or
managing an illness, the complexity
and countless other barriers presented
by the health industry can often be
nearly impossible to navigate
and overcome.
It doesn’t have to be this way. Health
should be easy to achieve, not hard.
The good news is that we’re gradually
realigning a health system that’s vastly
out of balance. For example, according
to the Bipartisan Policy Center, 50
percent of what makes us healthy is
our own behaviors. But what we spend
on healthy behaviors is only 4 percent
of the nation’s total healthcare bill
each year.
Our commitment
This disconnect is the gap between
people and the rational, evidence-
based, and simple medical care
they deserve. In fact, at Humana
we are dedicated to “closing the gap
between people and care.” To keep
us on track and accountable, we’ve
committed to improving the health
of the communities we serve by
making it easy for people to achieve
their best health.
Bruce Broussard, Director, President and
Chief Executive Officer and Kurt Hilzinger,
Chairman of the Board of Directors
Integrated
care makes
it easy for
people to
achieve their
best health
Our Integrated Care Delivery Model