Coca Cola 2010 Annual Report Download - page 15

agreements. These agreements usually have terms of three to five years. We currently expect that we will be able to
renegotiate such agreements on satisfactory terms when they expire. The Company believes that its relations with its
associates are generally satisfactory.
Securities Exchange Act Reports
The Company maintains a website at the following address: www.thecoca-colacompany.com. The information on the
Company’s website is not incorporated by reference in this annual report on Form 10-K.
We make available on or through our website certain reports and amendments to those reports that we file with or
furnish to the Securities and Exchange Commission (the ‘‘SEC’’) in accordance with the Securities Exchange Act of
1934, as amended (the ‘‘Exchange Act’’). These include our annual reports on Form 10-K, our quarterly reports on
Form 10-Q and our current reports on Form 8-K. We make this information available on our website free of charge as
soon as reasonably practicable after we electronically file the information with, or furnish it to, the SEC.
ITEM 1A. RISK FACTORS
In addition to the other information set forth in this report, you should carefully consider the following factors, which
could materially affect our business, financial condition or results of operations in future periods. The risks described
below are not the only risks facing our Company. Additional risks not currently known to us or that we currently deem
to be immaterial also may materially adversely affect our business, financial condition or results of operations in future
periods.
Obesity and other health concerns may reduce demand for some of our products.
Consumers, public health officials and government officials are becoming increasingly concerned about the public health
consequences associated with obesity, particularly among young people. In addition, some researchers, health advocates
and dietary guidelines are encouraging consumers to reduce consumption of sugar-sweetened beverages, including those
sweetened with HFCS or other nutritive sweeteners. Increasing public concern about these issues; possible new taxes
and governmental regulations concerning the marketing, labeling or availability of our beverages; and negative publicity
resulting from actual or threatened legal actions against us or other companies in our industry relating to the
marketing, labeling or sale of sugar-sweetened beverages may reduce demand for our beverages, which could affect our
profitability.
Water scarcity and poor quality could negatively impact the Coca-Cola system’s production costs and capacity.
Water is the main ingredient in substantially all of our products. It is also a limited resource in many parts of the world,
facing unprecedented challenges from overexploitation, increasing pollution, poor management and climate change. As
demand for water continues to increase around the world, and as water becomes scarcer and the quality of available
water deteriorates, our system may incur increasing production costs or face capacity constraints which could adversely
affect our profitability or net operating revenues in the long run.
Changes in the nonalcoholic beverages business environment could impact our financial results.
The nonalcoholic beverages business environment is rapidly evolving as a result of, among other things, changes in
consumer preferences, including changes based on health and nutrition considerations and obesity concerns; shifting
consumer tastes and needs; changes in consumer lifestyles; and competitive product and pricing pressures. In addition,
our industry is being affected by the trend toward consolidation in the retail channel, particularly in Europe and the
United States. If we are unable to successfully adapt to this rapidly changing environment, our share of sales, volume
growth and overall financial results could be negatively affected.
If we fail to realize a significant portion of the anticipated benefits of the acquisition of CCE’s North American business, the
value of your investment in our Company may be adversely affected.
On October 2, 2010, we acquired CCE’s North American bottling and distribution operations. We believe that the
acquisition will enable us to evolve our entire business in North America, including the acquired operations, to more
profitably deliver our valuable brands in the largest nonalcoholic ready-to-drink beverage market in the world. When we
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