Coca Cola 2015 Annual Report Download - page 139

Segment Products and Services
The business of our Company is nonalcoholic beverages. With the exception of North America, our geographic operating segments (Eurasia and Africa;
Europe; Latin America; North America; and Asia Pacific) derive a majority of their revenues from the manufacture and sale of beverage concentrates and
syrups and, in some cases, the sale of finished beverages. The North America operating segment derives the majority of its revenues from the sale of finished
beverages. Our Bottling Investments operating segment is composed of our Company-owned or consolidated bottling operations outside of North America,
regardless of the geographic location of the bottler, and equity income from the majority of our equity method investments. Company-owned or consolidated
bottling operations derive the majority of their revenues from the sale of finished beverages. Generally, finished product operations produce higher net
operating revenues but lower gross profit margins compared to concentrate operations.
The following table sets forth the percentage of total net operating revenues related to concentrate operations and finished product operations:
Year Ended December 31, 
2014
2013
Concentrate operations1

38%
38%
Finished product operations2
 62
62
Total 
100%
100%
1 Includes concentrates sold by the Company to authorized bottling partners for the manufacture of fountain syrups. The bottlers then typically sell the fountain syrups to
wholesalers or directly to fountain retailers.
2 Includes fountain syrups manufactured by the Company, including consolidated bottling operations, and sold to fountain retailers or to authorized fountain wholesalers or
bottling partners who resell the fountain syrups to fountain retailers.
Method of Determining Segment Income or Loss
Management evaluates the performance of our operating segments separately to individually monitor the different factors affecting financial performance.
Our Company manages income taxes and certain treasury-related items, such as interest income and expense, on a global basis within the Corporate operating
segment. We evaluate segment performance based on income or loss before income taxes.
Geographic Data
The following table provides information related to our net operating revenues (in millions):
Year Ended December 31, 
2014
2013
United States  
$ 19,763
$ 19,820
International 
26,235
27,034
Net operating revenues  
$ 45,998
$ 46,854
The following table provides information related to our property, plant and equipment — net (in millions):
Year Ended December 31, 
2014
2013
United States  
$ 8,683
$ 8,841
International 
5,950
6,126
Property, plant and equipment — net  
$ 14,633
$ 14,967
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