Coca Cola 2015 Annual Report Download - page 4

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The Company's operating structure is the basis for our internal financial reporting. As of December 31, 2015, our operating structure included the following
operating segments, the first six of which are sometimes referred to as "operating groups" or "groups":
• Eurasia and Africa
• Europe
• Latin America
• North America
• Asia Pacific
• Bottling Investments
• Corporate
Except to the extent that differences among operating segments are material to an understanding of our business taken as a whole, the description of our
business in this report is presented on a consolidated basis. Effective January 1, 2016, we transferred Coca-Cola Refreshments' ("CCR") bottling and
associated supply chain operations in the United States and Canada from our North America segment to our Bottling Investments segment.
For financial information about our operating segments and geographic areas, refer to Note 19 of Notes to Consolidated Financial Statements set forth in
Part II, "Item 8. Financial Statements and Supplementary Data" of this report, incorporated herein by reference. For certain risks attendant to our non-U.S.
operations, refer to "Item 1A. Risk Factors" below.
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As used in this report:
• "concentrates" means flavoring ingredients and, depending on the product, sweeteners used to prepare syrups or finished beverages and includes
powders for purified water products such as Dasani;
• "syrups" means beverage ingredients produced by combining concentrates and, depending on the product, sweeteners and added water;
• "fountain syrups" means syrups that are sold to fountain retailers, such as restaurants and convenience stores, which use dispensing equipment to mix
the syrups with sparkling or still water at the time of purchase to produce finished beverages that are served in cups or glasses for immediate
consumption;
• "sparkling beverages" means nonalcoholic ready-to-drink beverages with carbonation, including carbonated energy drinks and carbonated waters and
flavored waters;
• "still beverages" means nonalcoholic beverages without carbonation, including noncarbonated waters, flavored waters and enhanced waters,
noncarbonated energy drinks, juices and juice drinks, ready-to-drink teas and coffees, and sports drinks;
• "Company Trademark Beverages" means beverages bearing our trademarks and certain other beverage products bearing trademarks licensed to us by
third parties for which we provide marketing support and from the sale of which we derive economic benefit; and
• "Trademark Coca-Cola Beverages" or "Trademark Coca-Cola" means beverages bearing the trademark Coca-Cola or any trademark that includes Coca-
Cola or Coke (that is, Coca-Cola, Coca-Cola Life, Diet Coke and Coca-Cola Zero and all their variations and any line extensions, including Coca-Cola
Light, caffeine free Diet Coke, Cherry Coke, etc.). Likewise, when we use the capitalized word "Trademark" together with the name of one of our other
beverage products (such as "Trademark Fanta," "Trademark Sprite" or "Trademark Simply"), we mean beverages bearing the indicated trademark (that
is, Fanta, Sprite or Simply, respectively) and all its variations and line extensions (such that "Trademark Fanta" includes Fanta Orange, Fanta Zero
Orange, Fanta Apple, etc.; "Trademark Sprite" includes Sprite, Diet Sprite, Sprite Zero, Sprite Light, etc.; and "Trademark Simply" includes Simply
Orange, Simply Apple, Simply Grapefruit, etc.).
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