Electronic Arts 2012 Annual Report Download - page 52

Mr. Moore
0%
25%
50%
75%
100%
FISCAL 2012
0%
25%
50%
75%
100%
FISCAL 2011
Salary $616,385
Bonus $825,000
Time-Based Equity
$1,457,300
Performance Equity
$2,259,832
Salary
$594,615
Bonus
$580,000
Time-Based Equity
$2,308,800
Total Direct Compensation
$3,483,415
Total Direct Compensation
$6,935,517
Retention Equity
$1,777,000
Performance-
Based:
44%
Performance-
Based:
17%
In fiscal 2012, Mr. Moore took on the role of Chief Operating Officer of Electronic Arts. He had previously
served as the President of the EA SPORTS label for nearly four years. As Chief Operating Officer, Mr. Moore
provides strategic leadership for all global operations that enable the Company to bring products to market via
retail and digital direct-to-consumer channels, including publishing, sales, media, central development, and
channel management.
Base Salary and Bonus Target: In the first quarter of fiscal 2012, the Committee increased Mr. Moore’s base
salary by 3% while his bonus target percentage remained unchanged at 100% of his annual base salary. His base
salary was increased to better align his base salary and target cash compensation with the market and with
internal peers. Based on market data, Mr. Moore’s fiscal 2012 base salary and target total cash compensation
were within our targeted compensation range.
Cash Bonus Award: Mr. Moore’s fiscal 2012 cash bonus award was $825,000, which corresponds to 134% of
his target bonus opportunity. To determine Mr. Moore’s cash bonus award, the Committee took into account the
Company’s overall strong financial performance, including the non-GAAP net revenue and non-GAAP diluted
earnings per share results for the fiscal year, as well as an overall evaluation of his fiscal 2012 strategic and
operational achievements as both President of the EA Sports Label until August 2011 and as Chief Operating
Offer for the remainder of the fiscal year. Those achievements included significantly exceeding revenue, digital
revenue, and profitability goals of the EA Sports business unit while successfully executing our digital
transformation strategy, the success of Origin, which by the end of the fiscal year had approximately 11 million
customers installed to-date and had generated approximately $150 million in fiscal 2012 non-GAAP revenue, and
efforts to enhance and transform the customer experience across all digital direct-to-consumer business channels.
Equity Awards: In June 2011, the Committee granted Mr. Moore performance-based RSUs of which up to
65,000 shares may vest if target performance levels are achieved (with a potential range of shares vesting
between zero to 200% of the target shares based on actual performance), and 65,000 time-based RSUs. The
Committee determined the size of his award based on his performance, the unvested value of his outstanding
equity awards, external market practices, and internal compensation alignment. The Committee used a mix of
both performance-based and time-based RSUs to balance our desire to drive long-term stock price growth and
long-term retention.
In February 2012, Mr. Moore was granted an additional 100,000 time-based RSUs for retention purposes, which
will vest in two equal annual installments. The Committee believed this grant was appropriate given the intense
competition for executive management talent in our sector.
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