Electronic Arts 2012 Annual Report Download - page 95

Annual Report
Mr. Riccitiello has served as Chief Executive Officer and a Director of Electronic Arts since April 2007. Prior to
re-joining Electronic Arts, he was a co-founder and Managing Partner at Elevation Partners, a private equity
fund. From October 1997 to April 2004, he served as President and Chief Operating Officer of Electronic Arts.
Prior to joining Electronic Arts, Mr. Riccitiello served as President and Chief Executive Officer of the worldwide
bakery division at Sara Lee Corporation. Before joining Sara Lee, he served as President and Chief Executive
Officer of Wilson Sporting Goods Co. and has also held executive management positions at Haagen-Dazs,
PepsiCo, Inc. and The Clorox Company. He serves on the Board of Directors of the University of California
Berkeley Haas School of Business and on the Board of Councilors of the University of Southern California
School of Cinematic Arts. Mr. Riccitiello holds a B.S. degree from the University of California, Berkeley.
Mr. Barker has served as Interim Chief Financial Officer from February 2012 and as Senior Vice President,
Chief Accounting Officer since April 2006. From June 2003 to April 2006, Mr. Barker held the position of Vice
President, Chief Accounting Officer. Prior to joining Electronic Arts, Mr. Barker was employed at Sun
Microsystems, Inc., as Vice President and Corporate Controller from October 2002 to June 2003 and Assistant
Corporate Controller from April 2000 to September 2002. Prior to that, he was an audit partner at Deloitte &
Touche. Mr. Barker graduated from the University of Notre Dame with a B.A. degree in Accounting.
Mr. Gibeau was named President, EA Labels in August 2011. Prior to that time, he served as President, EA
Games Label from June 2007. From September 2005 until June 2007, he was Executive Vice President, General
Manager, North America Publishing. Mr. Gibeau has held various positions since joining the company in 1991.
Mr. Gibeau holds a B.S. degree from the University of Southern California and an M.B.A. from Santa Clara
University.
Mr. Moore was named President, Chief Operating Officer in August 2011. Prior to that time, he served as
President, EA SPORTS, from September 2007. From January 2003 until he joined Electronic Arts, Mr. Moore
was with Microsoft where he served as head of Xbox marketing and was later named as Corporate Vice
President, Interactive Entertainment Business, Entertainment and Devices Division, a position in which he led
both the Xbox and Games for Windows businesses. Mr. Moore holds a bachelor’s degree from Keele University,
United Kingdom, and a Master’s degree from California State University, Long Beach.
Mr. Taneja has served as Chief Technology Officer since October 2011. Prior to joining Electronic Arts,
Mr. Taneja spent 15 years with Microsoft Corporation where he most recently served as Vice President,
Commerce Division in 2011 and General Manager and Corporate Vice President, Online Services Division from
2007 to 2011. Mr. Taneja earned his M.B.A. from Washington State University and his Electrical Engineering
degree from Jadavpur University.
Mr. Söderlund was named Executive Vice President, EA Games Label in August 2011. From December 2010 to
July 2011 he served as Executive Vice President, Group General Manager – FPS/Driving. Prior to that
Mr. Söderlund held the position of Senior Vice President, EA Games Europe from September 2007 to December
2010 and the Chief Executive Officer of DICE until September 2007. Mr. Söderlund joined DICE in 2000. The
studio was sold to Electronic Arts in October 2006.
Mr. Wilson was named Executive Vice President, EA SPORTS in August 2011. From March 2010 to August
2011, he served as Senior Vice President, EA SPORTS. Prior to that, Mr. Wilson held the position of Senior Vice
President Global Online from September 2009 to March 2010 and Vice President, EA SPORTS from June 2008
to September 2009. Mr. Wilson has held various positions within the company since joining the Electronic Arts
in May 2000.
Mr. Segerstråle has served as Executive Vice President, Digital since January 2012. Prior to his current role,
Mr. Segerstråle was Co-founder and Chief Executive Officer of Playfish Limited from 2007 until November
2009 when the company was acquired by Electronic Arts. Thereafter, Mr. Segerstråle took the role of General
Manager of Electronic Arts’ Playfish business unit. Mr. Segerstråle served on the board of LOVEFiLM, a leading
European digital film subscription service until its acquisition by Amazon in 2011. Mr. Segerstråle holds a B.A.
degree in Economics from Cambridge University and a M.A. degree in Economics from The London School of
Economics.
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