Philips 2006 Annual Report Download - page 21

Philips Annual Report 2006 21
Our enablers
Our brand promise
Our “sense and simplicity” brand promise guides us
in everything we do. It expresses a commitment to
put people at the center of our thinking, to eliminate
unnecessary complexity, and to emphasize the meaningful
benefi ts of technology. It also expresses how we want
to be perceived by all our stakeholders: open and
transparent, approachable, easy to do business with.
Our adoption of the ‘Net Promoter Score’ (NPS), which
measures people’s willingness to recommend a company/
product to a friend or colleague, will tell us just how well
we are progressing in this regard.
Our mindset and way of working – One Philips
The concept of One Philips is central to becoming
a focused, market-driven company that can deliver
sustained profi table growth. One Philips is all about
unlocking synergies by leveraging competencies and
resources across the company. It expresses the belief
that by working together we can create more value than
the sum of the parts and achieve further growth at the
points where our application domains converge.
Our talent
Ultimately, the quality of our people will determine
whether we fulfi ll our mission and deliver on our
promises to our external stakeholders. Accordingly,
we are strengthening our talent management in order
to secure the quality of leadership required to take our
company forward – leaders who pursue market insight,
create innovative strategies, inspire commitment,
leverage capabilities, champion people’s growth and
drive for results.
Leadership is very much about securing employee
engagement. This requires the creation of a diverse and
inclusive working environment, where all employees are
aligned and energized to contribute. We will be driving
this forward on various fronts.
Innovation
We leverage our multi-disciplinary research and
development capabilities to create new technologies
and sustain our strong intellectual property position.
And we are maintaining our investment in technology
leadership, e.g. at our Incubators, which act as seedbeds
for the transformation of promising innovations into
winning business propositions.
Design
We continue to enrich our design process by integrating
established design skills with input from other disciplines
such as the human sciences, technology and business –
and always with a clear people focus. It is our intention
to design solutions based on in-depth user research,
which harness technology to improve the quality of
people’s lives.
“The emergence of the experience economy is creating a new market
space with considerable growth potential for Philips. It is one in which we
can leverage our competencies in design, technology and branding to capture
value from some of the major economic, social and demographic trends.”
54 The Philips sectors 86 Risk management 100 Report of the Supervisory Board 110 Financial Statements