Philips 2006 Annual Report Download - page 62

Philips Annual Report 200662
for men. In its Beauty business, the division sells a range
of female depilation, haircare and male grooming products.
Haircare and the innovative Bodygroom were particularly
successful, with market share growth of 3 percentage
points in Europe.
The Domestic Appliances business offers a wide range of
innovative products for the kitchen and the home. Kitchen
products include mixers, blenders, food processors, toasters
and juice makers like the Whole Fruit Juicer introduced
in 2006, addressing the trend towards healthy living. In
Europe, DAP holds a leading position in coffee makers
including Senseo, the breakthrough concept for the
traditional coffee segment that was developed in
partnership with Sara Lee/DE. In 2006, DAP launched
a Senseo that allows the strength of the coffee to be
regulated. DAP also introduced the Asian Rice Cooker
in 2006, a fi rst step in addressing the market for core
electric appliances for Asian kitchens.
Developed by Philips and InBev and introduced in
Germany, Belgium and the Netherlands, PerfectDraft
is a high-quality appliance that provides draft beer –
from around 15 premium brands – in the comfort
of the home. PerfectDraft has built and is leading this
new category. Domestic Appliances also manufactures
and markets vacuum cleaners and irons. Building on
the successful entry into the growing segment of bagless
vacuum cleaners, the portfolio was extended in 2006
with the launch of two high-end products, more than
doubling DAP’s market share. 2006 also saw the launch
of the innovative 3-in-1 Wardrobe Care Solution.
DAP is focused on expanding its portfolio in the area
of Health & Wellness propositions for consumer home
applications through a combination of organic growth,
strategic partnerships and targeted acquisitions.
In September 2006, Philips completed the acquisition
of Avent, a leading provider of baby and infant feeding
products with sales in more than 60 countries. Avent
is now the cornerstone of the Mother & Child Care
product line within the Health & Wellness business.
In Oral Healthcare, DAP holds a leading position in the
US. Sonicare toothbrushes are also marketed to key
countries such as Japan, South Korea, Germany, the United
Kingdom and the Netherlands. DAP is also active in the
area of Vitality care, successfully launching its Wake-up
Light in October 2006 – moving a suncare business,
traditionally focused on beauty, into the area of wellness
through light therapy solutions.
“Growing our business is something
that gets people very enthusiastic.
I notice this in the reactions we get
from people applying for jobs in our
department. We are now attracting
a more entrepreneurial crowd
than before. And they generally
have a very positive view of the
opportunities Philips can offer with
respect to personal development
and growth.”
Pieter Wijffels,
Consumer Marketing Manager Shaving, Philips DAP
Attracting and retaining outstanding talent is key to realizing
Philips’ growth ambitions. In the Netherlands, for example, the
company has regularly topped the rankings of most popular
employers. And the strategic changes that have taken place in
recent years, in particular the adoption of a growth agenda,
have further strengthened Philips’ pull in the battle for talent.
6 Financial highlights 8 Message from the President 14 Our leadership 20 The Philips Group