Philips 2006 Annual Report Download - page 31
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Philips Annual Report 2006 31
More than 5,000 people – including media, design experts,
customers, marketing gurus and industry thought leaders –
have visited Simplicity Events in Paris, Amsterdam, New York
and London, helping Philips explore its vision of simplicity and
people-centric innovation.
“The Simplicity Event is designed to exist just outside of our current realm of
activity, and thus be slightly provocative, so that we are forced to ask ourselves
the urgent questions that relate to our future. What will people care about in
the coming years? What new business opportunities will exist? Which of these
opportunities should Philips pursue?”
Lisa Stuardi, Director of Brand Strategy, Philips Global Marketing Management
54 The Philips sectors 86 Risk management 100 Report of the Supervisory Board 110 Financial Statements