General Motors 2012 Annual Report Download - page 14

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General Motors Company 2012 ANNUAL REPORT 11
• To enhance our competitiveness, we are restoring
information technology as a core competency.
• We are designing products to win in the marketplace,
not just compete, and we’re aggressively pursuing
growth opportunities around the world.
• We are building stronger relationships with our
suppliers, dealers, employees, unions and the
communities where we do business.
• By keeping our debt and break-even point low, we
are able to reinvest about $8 billion in capital in the
business every year regardless of the economic cycle.
More than anything else, we now put customers at
the center of every decision, because we know that
the only way to stay in business for generations to
come is to earn their loyalty.
All of the traits I described are hallmarks of great
companies and prerequisites for GM to achieve
our overarching goal: to become the world’s most
valuable automotive company.
I’ve challenged the GM team to make this our legacy,
which is the best way I can think of to justify the
extraordinary assistance taxpayers gave us and thank
them for standing by us in what was our darkest hour.
We’re well on our way.
Sincerely,
Daniel F. Akerson
Chairman & Chief Executive Officer
April 25, 2013
Buick Encore, the brand’s stylish, highly fuel-efficient entry
into the small crossover segment, entered dealer showrooms
in January 2013 – helping to continue the momentum from
Buick’s most successful retail sales performance in six years.