Sony 2015 Annual Report Download - page 31

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Sales of electronics products and services are particularly seasonal and also vary significantly with the
timing of new product introductions and the economic conditions of each country. Sales for the third quarter
ending December 31 of each fiscal year are generally higher than other quarters of the same fiscal year due to
demand in the year-end holiday season.
Japan:
Sony Marketing (Japan) Inc. markets consumer electronics products mainly through retailers. Sony Business
Solutions Corporation markets professional electronics products and services. For electronic components, Sony
sells products directly to wholesalers and manufacturers.
United States:
Sony markets its electronics products and services through Sony Electronics Inc. and other wholly-owned
subsidiaries in the U.S.
Europe:
In Europe, Sony’s electronics products and services are marketed through sales subsidiaries including Sony
Europe Limited, which is headquartered in the United Kingdom and has branches in European countries, and
CJSC Sony Electronics in Russia.
China:
Sony markets its electronics products and services through Sony (China) Limited, Sony Corporation of
Hong Kong Limited and other wholly-owned subsidiaries in China.
Asia-Pacific:
In Asia-Pacific, Sony’s electronics products and services are marketed through sales subsidiaries including
Sony India Private Limited, Sony Electronics of Korea Corporation, Sony Taiwan Limited and Sony Electronics
Vietnam.
Other Areas:
In overseas areas other than the U.S., Europe, China and Asia-Pacific, Sony’s electronics products and
services are marketed through sales subsidiaries including Sony Brasil Ltda., Sony Middle East & Africa FZE in
the United Arab Emirates, Sony of Canada Limited and Sony de Mexico S.A.de C.V.
PlayStation®4 (“PS4”), PlayStation®3 (“PS3”) and PlayStation®Vita (“PS Vita”) hardware and related
software are marketed and distributed by SCEI*, Sony Computer Entertainment America (“SCEA”), Sony
Computer Entertainment Europe, Ltd. (“SCEE”) and subsidiaries in Asia. Game software and network services
are marketed and distributed internationally by Sony Network Entertainment Inc. (“SNEI”) through PlayStation®
Network (“PSN”).
Along with certain of its global corporate functions in Tokyo, Sony Mobile has sales and marketing
operations in many major regions of the world, as well as manufacturing in China and product development sites
in London, Sweden and the United States. Sony Mobile brings its products to market through direct and indirect
distribution channels, such as third-party cellular network carriers and retailers, as well as through its website.
* SCEI and SNEI founded Sony Interactive Entertainment LLC, a new company that combined all the business
units belonging to SCEI and SNEI, including hardware, software, content and network services operations in
April 2016. SCEA changed its name to Sony Interactive Entertainment America LLC in April 2016. SCEE
changed its name to Sony Interactive Entertainment Europe Limited in April 2016.
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