Philips 2005 Annual Report Download - page 22

Philips Annual Report 200522
Improving the urban environment
Taking a stroll or going for a jog along the streets at
night has never felt safer or more relaxing, thanks to our
CosmoPolis outdoor lighting system. Its clear white light
and superior optical performance give people a greater
sense of safety and security, as other members of the
public and the surroundings are easily visible regardless of
thetimeofday.Thesystem’shighefciencyanddimming
capability also mean lower energy consumption and thus
reduced COCO2emissions,whichbenetstheenvironment.
Lifestyle
HDTV – set for take-off
Firstresearchedover40yearsago,High-DenitionTelevision(HDTV)isnowtruly
primed for lift-off. HDTV is the highest-quality format in digital television, providing
outstanding resolution and color as well as superb surround sound. Offering up to
vetimessharperpicturesthancurrentstandard-denitionTVsets,itiscomparable
with35mmwidescreencinemaquality.HDTVisalsotherstcompletedigital
‘end-to-end’ solution. Philips is prepared for the HDTV revolution: close to 90%
of our FlatTV range is HD-ready, and we will be introducing HD set-top boxes
and other related products.
To drive the HDTV market, everyone in the value chain
– from the consumer electronics industry to broadcast
partners – has a role to play. That is why we are teaming
up with broadcasters like Premiere in Germany, Canal+
in France and UPC in the Netherlands. As part of these
strategic alliances, we supply HDTV set-top boxes and
participate in �oint promotions to stimulate awareness
of HDTV among consumers, e.g. around the 2006 FIFA
World CupTM Soccer.