Philips 2005 Annual Report Download - page 39

Philips Annual Report 2005 39
specially designed for easy installation; and a range of
new LED (light-emitting diode) products, which lighting
designers, architects and urban planners can use to
enhance urban spaces.
Lighting Electronics manages the lamp driver business,
bothinthegeneralandspeciallightingelds.Thedriver
business for the latter segment is organized on a global
basis, while the driver business for the general lighting
segment is organized on a regional basis. Sales and marketing
are mainly conducted through the OEM and wholesale
channels (for special lighting 100% OEM), making use of
shared sales forces with other Lighting businesses (except
for driver sales in North America). The main business
focus is on energy saving, miniaturization, increased power
andexibility,andcosteffectiveness.Majorgrowthareas
are drivers for high-intensity discharge lamps and ultra-
high-pressure lamps, wireless lighting control systems, and
geographical expansion in Asia and Eastern Europe.
In Automotive, growth is driven by innovations enhancing
comfort and safety on the road. Because of their superior
performanceandenergyefciency,XenonHIDbulbshave
become accepted as the premium car lamp, offering the
benetsoftwiceasmuchlightontheroadanddaylight-
color light, helping to shorten driver reaction time and
combat driver fatigue. Xenon lamps are now available in a
mercury-free version. Philips Lighting is the main supplier
of mercury-free HID lamps to Toyota. New automotive
light sources introduced in 2005 include LED modules,
LongerLife halogen types and NightGuide headlamps with
improved beam performance. Automotive Lighting is
organized in two businesses: OEM and After-market.
In Special Lighting – which includes applications such as:
stage, theatre and entertainment lighting; industrial heating
and drying, home patio and solarium heating with infrared
lamps; and air/water disinfection and tanning with UV lamps
– the focus remains on exploiting growth opportunities in
new application areas.
Digital projection (where Philips Lighting has a strong
position with the UHP lamp and is the main supplier to
Sony and Samsung) and LCD Backlighting are further
consumer electronics application areas offering growth
opportunities in OEM businesses.
Lumileds is the world’s leading manufacturer of high-power
LEDs and a pioneer in the use of solid-state lighting
solutions for everyday purposes, including automotive
lighting, computer displays, LCD televisions, signage and
signaling, and general lighting.
Markets
Lighting sales to third parties on a geographic basis:
in millions of euros 2003 2004 2005
Europe and Africa 2,065 2,110 2,226
North America 1,098 1,051 1,057
Latin America 328 322 360
AsiaPacic 1,031 1,043 1,132
4,522 4,526 4,775
Lighting’s businesses are seasonal to the extent that there
is more demand for their products in the darker months
of the year in the northern hemisphere.
Transitions: Light on the move
In 2005, Philips staged ‘Transitions: Light on the move’, a roadshow
featuring exhibits from leading architects and lighting designers who
each designed the interior of a container using Philips’ latest lighting
systems. These exhibits underline how Philips’ architectural lighting
competencies can help turn creative ideas into reality. After touring
Northern Europe in 2005, the roadshow is scheduled to visit Spain
and Italy in 2006.