Philips 2005 Annual Report Download - page 30

Philips Annual Report 200530
Information on the Philips Group
Medical Systems
As a next step towards the digital hospital, Medical Systems’
acquisition of the US-based Stentor in 2005 advances the
division’s capabilities in PACS (Picture Archiving and
Communication Systems). By avoiding capital investments,
Stentor’s ‘pay per study’ fee-based business model can help
Philips’ customers reduce the costs of delivering healthcare.
Medical Systems’ focus is on business expansion as it
secures previous investments whilst further strengthening
the current portfolio. Aside from the Strategic Partnership
Program in the US, strategic customer partnerships around
the world are creating business opportunities, with both
orders and market share rising. For X-ray, CT and Ultrasound,
orders showed double-digit growth compared to 2004.
Advancing clinical innovations
Medical Systems is continuing its program of development
and innovation, which is broadening its portfolio and
enabling it to gain preferred supplier positions with leading
hospitals. Increasing the speed of innovation is a strong
business driver: in 2005 65% of sales were of products
introduced less than two years ago (2004: 58%).
Medical Systems has made technology and application
advances on a broad front. Cardiology leadership has been
advanced by new products with improved imaging capabilities,
such as the Brilliance CT series, which enables rapid, non-
invasive diagnosis of coronary heart disease. And in 2005,
Medical Systems recorded the 100th installation of its
Achieva 3.0T MR scanner – the most compact whole-
body 3.0T system available today.
In Ultrasound, recent product introductions have led to
growth in sales and market share. New products offer
outstanding 3D images plus excellent ergonomics with a
voice control user interface. Through wide-ranging
enhancements, Medical Systems has strengthened its
leadership in cardiac ultrasound. The iE33 is today’s leading
cardiologyultrasoundsystem,andtherstwithadvanced
quanticationofcardiacfunctionforbettertreatment
decisions. Medical Systems also introduced a mid-range
ultrasound product for this market, the HD11 XE, in 2005.
The Allura Flat Detector X-ray system is optimized for
pediatric applications, with outstanding image quality for
accurate 3D reconstructions. This system generated
double-digit order growth in 2005.
In radiology, key developments include the Panorama 1.0T,
today’shighest-eldopenMRscanner.PCRElevaisanew
range of cassette-based digital systems, offering an easy-to-
use solution that instantly displays superb images.
For acute care, the Philips Intellivue Telemetry System
introduced in 2005 is a wireless system with bi-directional
communication between patient-worn transceivers and
bedside monitors.
Over the last few years, Medical Systems has reinforced
its position in PET-CT, one of the fastest-growing markets,
which some sources equate to molecular imaging. With
the introduction of a unique line of CT scanners, the
Brilliance family, the division has introduced a competitive
PET-CT product which is gaining market share.
Medical Systems invests in molecular imaging with PET,
magnetic resonance, nuclear medicine and ultrasound
through collaborative research agreements with leading
universities and innovative start-ups. The aim is to develop
new molecular, targeted imaging agents and the next
generation of equipment to diagnose and treat diseases
such as heart infarction and cancer. Medical Systems has
Landmark installation
In 2005, Medical Systems recorded the 100th installation of its
Achieva 3.0T MR scanner – the most compact whole-body 3.0T
system available today – at the University of Michigan. This system is
the ‘gold standard’ for both clinical imaging and R&D, with the ease
of use that is crucial in clinical settings and the leading-edge MR
performance that researchers demand.
Information on the Philips Group
Medical Systems