Toyota 2012 Annual Report Download - page 19

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Management and
Corporate Information Investor Information
Changes for Making
Ever-Better Cars
Toyota Global Vision Business and
Performance Review Financial Section President
ʼ
s Message Medium- to Long-Term
Growth Initiatives Special Feature
TOYOTA ANNUAL REPORT 2012
A Second Home in Asia Localization Initiatives
Toyota’
s basic attitude toward our efforts in
emerging markets henceforth can be summed
up as
“Asia is our second mother base.”
What
this means in practical terms is that we will
follow on from the IMV Project by strengthening
our production and supply bases for compact
vehicles in Asia, move toward thorough localized
procurement, and ensure and enhance our cost
competitiveness.
New Compact Vehicle Strategy
The automobile market in emerging markets is
growing each year in tandem with the economic
growth of each country. Within those markets,
there has been marked growth in the sales of
compact vehicles, so Toyota is promoting a new
compact vehicle strategy that emphasizes the
compact vehicle lineup and seeks to meet the
needs of consumers in emerging markets.
Efforts we are making include the launch
of eight compact vehicle models specifically
designed for emerging markets, starting with the
Etios in India in December 2012. There are plans
to produce compact vehicles in emerging markets
and deliver a total of more than 1 million vehicles a
year to customers in over 100 countries. Delivery of
the compact Etios sedan and Etios Liva hatchback
models to South Africa via Toyota Kirloskar Motors
(TKM) of India began in April 2012.
Toyota believes that ensuring cost competitiveness
by achieving thorough localization is necessary
to making further progress in intra- and extra-
regional exports. We therefore are maximizing
local R&D functions, and seek to achieve local/
regional procurement rates of 100% at the earliest
possible stage.
April 2012: Ceremony for launch
of Etios exports from India to
South Africa
Local Content Rate (IMV)
Country of
production Total
Domestic
content
Regional
content
Thailand
(TMT) 81%13%94%
Indonesia
（TMMIN) 75%20%95%
Continue efforts to reach 100%
Direction of Future Efforts
Asia as Toyota’
s Second Mother Base and
as a Production Base
- Production and supply base for compact vehicles,
following on the success of the IMV Project
- Localization, including R&D
Future Efforts in Emerging Markets
1) New Strategies for Growing Emerging Markets
Special Feature: Toyota’
s Efforts in Emerging Markets 3
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