Toyota 2012 Annual Report Download - page 5

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Embraced in India, where sales
have topped 100,000 units
Changes for Making Ever-Better Cars
The Etios was born in 2010 in India of the concept of
creating a car to please emerging market consumers.
Toyota developed the Etios over a five-year period
through the efforts, based on opinions taken
directly from consumers in India,
of a team mostly composed of Indian engineers.
Toyota launched the Etios in the South Africa market
in April 2012 and total Etios sales in India reached
100,000 units as of the end of May.
Toyota is pursuing initiatives so that consumers in
emerging markets worldwide can embrace the Etios.
The Etios will be made in two countries beginning in
the second half of this year, with production planned
to commence in Brazil.
Toyota will continue to listen closely to consumer
feedback and input in emerging markets as well as
other countries in our drive to build ever-better cars.
Etios
Click here for the Special Feature:
Toyota’s Efforts in Emerging Markets
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