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Management and
Corporate Information Investor Information
Changes for Making
Ever-Better Cars
Toyota Global Vision Business and
Performance Review
Medium- to Long-Term
Growth Initiatives Financial Section Special FeaturePresident
s Message
TOYOTA ANNUAL REPORT 2012
Making Ever-Better Cars that Exceed
Expectations
The virtuous cycle described in
our Global Vision is gradually taking shape
All 320,000 of us at Toyota around the world
work together as one to make ever-better cars
and achieve sustainable growth
We want to bring smiles to
everyone who chooses Toyota
A healthy auto industry, a healthy Japan
A new mind-set for
making ever-better cars
Thankful for our customers,
supportive even during tough times
President's Message
I first would like to express my sincere gratitude for your ongoing support and understanding of
our company.
No matter how harsh the business environment becomes, Toyota has always strived to
make ever-better cars that exceed expectations and bring smiles to those who choose them.
Despite the impact of the very strong yen in FY2012, thanks to concerted efforts throughout the
whole Toyota group of companies, we have made much progress in our efforts to improve our profit
structure and establish a robust profit foundation through activities such as cost improvement.
We are also fulfilling our social responsibilities by making cars in ways that meet strict
environmental and safety standards and also meet society
ʼ
s expectations.
As stated in the Toyota Global Vision announced last year, making ever-better cars and
contributing to the betterment of towns and communities leads to a stable business base. This
is the Toyota approach to business: Achieving sustainable growth through a virtuous cycle. I
believe the new cars we launched this year show the direction we are headed in.
It is likely that the very difficult business environment the world is facing now will continue.
All 320,000 of us at Toyota around the world will work as one, to be a company that can realize
sustainable growth. Toyota will move forward, never turning back. I, and everyone at Toyota,
request your continued and ongoing support.
Akio Toyoda
President
July 2012
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