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Toyota Global Vision Changes for Making
Ever-Better Cars President
ʼ
s Message Medium- to Long-Term
Growth Initiatives Special Feature Management and
Corporate Information Financial Section Investor Information
Business and
Performance Review
TOYOTA ANNUAL REPORT 2012
Toyota
s Efforts to Drive the Recovery of
the Tohoku Region
Toyota is committed to helping the people of Tohoku build a bright future by
focusing on revitalizing the auto industry, creating new businesses and
making social contributions.
We established Toyota Motor East Japan, Inc. in July 2012 as our third
major production base in Japan. It will contribute to global growth by
building compact vehicles, and join with the Tohoku region in revitalizing the
economy through manufacturing. In January 2013, we will establish the
Tohoku Local Procurement Promotion Center to join with the region in
promoting manufacturing and increase procurement from within the region
by finding and cultivating parts makers. In April 2013, we will open the
Toyota East Japan Technical Skills Academy for medium- to long-term
human resource development for manufacturing.
Revitalizing the auto industry
Toyota is looking into new businesses to promote revitalization. One example
of this is the F-Grid Concept for comprehensive energy management.
Rather than managing the energy use of individual factories, the F-Grid
covers energy usage among regional plants as well as coordinating the use
of energy among plants and communities. The goal of the F-Grid is to
contribute to post-disaster regional restoration by creating actual “smart
communities” focused on industrial areas, so as to promote higher levels of
energy conservation and use of renewables. This will revitalize local industry
by enhancing the value, competitiveness, and appeal of industrial areas
and surrounding communities.
Creating new businesses
Not only will we continue to provide
supplies and personnel to the
Tohoku region, but through the
Kokoro Hakobu* Project, Toyota will
also sponsor charity concerts and
cultural events, and promote food
and produce from the stricken
areas.
Making social contributions
Revitalizing the
auto industry
Economic revitalization
by uniting with Tohoku for
manufacturing
Developing new
businesses that
will promote
restoration
Creating new
businesses Making social
contributions
Continuous
restoration
support
Toyota's efforts to drive
the recovery of the Tohoku region
Impact of the Disasters and Recovery Efforts
* The Japanese words "kokoro hakobu",
mean "to carry (or deliver) one's heart"
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Contents
0821
Automotive Operations Financial Services OperationsConsolidated Performance Highlights
Non-automotive Business Operations Impact of the Disasters and Recovery Efforts