Toyota 2012 Annual Report Download - page 29

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Toyota Global Vision Changes for Making
Ever-Better Cars President
ʼ
s Message Medium- to Long-Term
Growth Initiatives Special Feature Management and
Corporate Information Financial Section Investor Information
Business and
Performance Review
TOYOTA ANNUAL REPORT 2012
Non-automotive Business Operations
Promoting the Fun of Automobiles
T P I SO C
Toyota is developing a range of activities to make cars more fun, for serious motorsports fans as well
as for an even broader range of car enthusiasts.
▼
Additional details available at Click HERE
NASCARSUPER GT Formula Nippon
Toyota promotes motorsports in countries and regions around the globe to bring excitement to people
and to help make their dreams come true.
Our motorsports programs in 2011 revolved around the SUPER GT and Formula Nippon events in
Japan and our participation in NASCAR in the US. We added hybrid endurance championships to our
racing lineup in 2012, so that even more people would have an opportunity to enjoy motorsports.
Activities for serious motorsports fans
▼
Additional details available at Click HERE
Activities for a broad range of car enthusiasts
Aimed at broadening the appeal of car racing and fostering more
car enthusiasts, Toyota is striving through GAZOO Racing* to
make ever-better cars that satisfy drivers and promote the joy of
cars in ways that transcend the role of a typical car manufacturer.
As part of initiatives to develop ever-better cars, the GAZOO
Racing team has been competing in the 24 Hours Nürburgring
Endurance Race in Germany every year. The participation of
Toyota drivers and mechanics helps cultivate personnel who can
make better cars. Also, GAZOO Racing enables those with no racing experience to comfortably and
safely experience the thrills of circuit driving firsthand. It also provides more opportunities for car
enthusiasts to get together.
* A vehicle-development and motor-sports support program created by GAZOO for people to experience the fun of
cars. GAZOO gives Toyota test drivers chances to race, and helps in our goal of making ever-better cars through vehicle
development, while promoting the allure of cars through grass-roots motor sports.
GAZOO operates GAZOO.com, a user-participation automobile portal site created in 1998, as well as the GAZOO Mura driving
experience and the virtual community GAZOO Metapolis.
24 Hours Nürburgring Endurance Race
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Contents
0821
Automotive Operations Financial Services OperationsConsolidated Performance Highlights
Non-automotive Business Operations Impact of the Disasters and Recovery Efforts