Toyota 2012 Annual Report Download - page 2

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Toyota Global Vision
The
“Toyota Global Vision”
announced in March 2011, is an articulation of what kind of
company we want to be — what kind of company we ought to be. It clarifies our value, “we
want Toyota to be a company that customers choose and brings a smile to every customer
who chooses it.” The
‘Toyota Global Vision’
is a distillation of our resolve at Toyota for
the future.
In the backdrop of this vision, there is our fall into the red after the Lehman Brothers collapse, as
well as our reflection over a series of quality problems.
To unite all Toyota together to advance our efforts for the recovery of business performance, we
came to realize the necessity of having a dream or a path that we should take that all people who
work for Toyota could have in common, one that would define what kind of company we want to
be ̶ what kind of company we should be.
We also keenly felt the importance of making what kind of company we are and what kind of values
we hold known to all our customers. Based on our ideal for Toyota, the members of our team
gathered to discuss and finalize the vision. This is a distillation of our resolve at Toyota.
Rewarded with a smile
by exceeding your expectations
Toyota will lead the way to the future of mobility,
enriching lives around the world
with the safest and most responsible ways
of moving people.
Through our commitment to quality,
constant innovation and respect for the planet,
we aim to exceed expectations
and be rewarded with a smile.
We will meet challenging goals by engaging
the talent and passion of people,
who believe there is always a better way.
Sustainable
growth
Constantly drive
“always better cars”
and
“enriching lives of communities”
by ensuring sustainable profitability
under long-range perspective
Always better cars
Develop vehicles which
exceed customer expectations
Fr u i t
Enriching lives of communities
Contribute to communities
Contribute to the future of mobility
Fr u i t
Stable base of business
Tr u n k
Toyota values
Root s
The Toyoda Precepts
The Guiding Principles at Toyota
The Toyota Way
The image of a tree has been chosen to symbolize the Toyota Global vision ̶ its
“roots to fruits”
.
The roots of the tree are the shared values that have steered Toyota from the beginning and that
have underlain our monozukuri. They are values expressed in the Toyoda Precepts, in the Guiding
Principles at Toyota, and in the Toyota Way, which are the basis of our business.
The
“fruit”
that Toyota provides for customers is creating
“always better cars”
and enriching lives in
communities.
Through the efforts, we aim to become an admired and trusted company in the various regions
where we conduct businesses.
The
“trunk”
of the tree, the underlying support for Toyota’
s creating of products that earn smiles
from our customers, is the stable base of business.
Toyota’
s business activities are based on the concept, ensure sustainable growth by fostering the
virtuous circle, Always better cars → Enriching lives of communities → Stable base of business.
Toyota Visionary Management
Backdrop and Progress
▼
Additional details available at Click HERE
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