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Management and
Corporate Information Investor Information
Changes for Making
Ever-Better Cars
Toyota Global Vision Business and
Performance Review Financial Section President
ʼ
s Message Medium- to Long-Term
Growth Initiatives Special Feature
TOYOTA ANNUAL REPORT 2012
Africa, where economies and populations
are steadily growing, is seen as a market
that will continue to grow. From our base
in the Republic of South Africa, Toyota is
looking into building a vehicle supply system
that can meet the special characteristics
of each African nation. We aim to open
and penetrate new markets through sales
measures closely aligned to each region.
Also, in April 2012, we started contract
assembly production of the Fortuna IMV
model in Egypt.
Africa
India’
s auto market is expected to
keep pace with India’
s growing
economy. Toyota will continue to
develop products that meet the needs
of the region’
s growing consumer
base, as we did with the Etios. In
addition, TKM established the Toyota
Technical Training Institute in 2007
with the goal of providing specialized
technical training for manufacturing,
and we intend to continue to engage
in human resources development
and job creation so as to contribute
to the development of the Indian
economy.
India
Toyota’
s definition of
“Asia”
(for business purposes) does
not include China, India, Pakistan, Bangladesh and Japan.
In 2012, this market is expected to recover from the impact
of the Thailand floods, with demand rising above that of
2011. This market is expected to grow in tandem with the
expansion of the regional economy in the medium- to long-
term, and we are aiming to increase sales from the current
1.6 million-1.7 million annually to 2 million in the future.
Hitting that target will require an expansion in production
facilities in Thailand, Indonesia and elsewhere.
Asia
Russia is among the markets with the greatest potential, not only in
Europe, but in the world. Toyota has gained experience and acclaim
from Russian customers for our core models, such as the Camry and
Land Cruiser Prado, and we are making steady progress in localization.
We plan to contribute to the growth of the Russian auto industry by
increasing production of the Camry by Toyota Motors Manufacturing
Russia (TMMR), and also by starting local assembly of the Land Cruiser
Prado in the Russian far east city of Vladivostok at the end of this year.
Russia
We have established a new plant in
Sorocaba, in the state of São Paulo,
Brazil, and beginning in the second
half of 2012, we will produce and sell
the Etios, a new compact model. In
the future we will offer products that
meet the needs of a broad array of
consumers. Our goal is to steadily
expand and cultivate the Brazilian
market through corporate activities
deeply rooted in the region, such as
localized production.
Brazil
Future Efforts in Emerging Markets
2) Future Efforts in Each Market
Special Feature: Toyota’
s Efforts in Emerging Markets 3
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