RBS 2006 Annual Report Download - page 33

RBS Group • Annual Report and Accounts 2006
32
Divisional review RBS Insurance
Green Flag An annual campaign sponsored by Green
Flag, Beep Beep! Day is a nationwide scheme led by
road safety charity Brake, designed to teach under fives
important lessons about road safety. Nurseries and pre-
school groups hold road safety days to teach young children
the vital skills for staying safe on the roads. The sponsorship
also helps raise funds for Brake’s crucial work supporting
families bereaved or affected by a serious injury in a road
traffic accident.
RBS Insurance continued
Divisional review continued
Picture copyright of Bristol Evening Post
■Over 50% of own-brand car business is sold over the
internet, and RBS Insurance hosts car insurance websites
for over 23 partner brands.
■Direct Line has the highest spontaneous customer
brand awareness in both car and home, and Churchill
has the second-highest awareness for car.
■Churchill’s advertising campaign, Challenge Churchill,
urged people to challenge Churchill to get them a better
deal on their car and home insurance.
■Direct Line’s Good Deal Better marketing campaign
highlighted enhancements to its No Claims Discount on
car insurance.
■In May, Direct Line announced the launch of enhanced
home insurance, offering a 50% discount on contents
insurance and free European annual family travel cover
to new customers.
■RBS Insurance’s partnership business, UKI Partnerships,
introduced a seven-day free car insurance offer scheme
for new car purchases across all its motor manufacturer
partners. It also introduced a car insurance policy for Tesco
Personal Finance, consistent with the Tesco Value range.
■After agreeing a new deal with Saab, UKI Partnerships
now provides car insurance in the UK for seven of the top
ten car manufacturers.
■UKI Partnerships signed a new contract with Nationwide
to provide household insurance, extending the relationship,
which already provides car insurance.
■Direct Line in Spain introduced faster claims
management and improved customer communication.
■Direct Line Italy pays its insurance claims on average
six days faster than the market, according to Italy’s Insurance
regulator. An annual price comparison produced by Quattro
Route motoring magazine reported Direct Line to be the
most competitive insurer in Italy.