RBS 2006 Annual Report Download - page 34
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■Direct Line in Germany continued to expand its product
range, launching general legal protection and private third
party liability insurance.
■RBS Insurance handles more than 35 million calls for
its own brands and partnership brands every year through
its UK call centres.
■RBS Insurance has the largest motor claims operation
in the UK, providing scale and efficiency benefits.
■As a result of development in 2006, our UK Assistance
Accident Repair Centre in Heywood became one of the
first bodyshops in the industry to achieve the Thatcham
BSI (British Standards Industry) Kitemark accreditation,
a new industry quality standard.
■RBS Insurance has played an important role in helping
the Insurance Fraud Bureau disrupt organised cross-
industry fraud, and a number of successful investigations
have resulted in many arrests.
Selected awards
Direct Line – Most Promising New Product – Insurance
Direct Line – Best Corporate
Social Responsibility Programme
ifs/Capgemini Financial Innovations Awards 2006
Direct Line – E-business Award
British Insurance Awards
Privilege – Marketing Initiative of the Year
British Insurance Awards
Churchill and Direct Line –
Best Motor Insurance Provider (joint)
Churchill – Best Online Motor Insurance Provider
Churchill – Best Online Travel Insurance Provider
Direct Line – Best Pet Insurance Provider
Green Flag – Best Online Breakdown Cover Provider
2006 Your Money Awards
RBS Insurance HR – People Management Award
Chartered Institute of Personnel and Development
Direct Line – Winner of the Judges Special Award
for Consumer Insight
The Financial Services Forum Awards for Marketing
Effectiveness 2006
RBS Insurance IT Application Development –
Business Achievement in Financial,
Insurance and Professional Services
2006 British Computer Society Awards
RBS Group • Annual Report and Accounts 2006 33
Churchill Challenge In July 2006
Churchill – the famous nodding dog –
took to the road with the “Challenge
Churchill” campaign, urging people to
challenge him to save money on their
car and home insurance. The initiative
has significantly increased unprompted
awareness of the brand.