Philips 2015 Annual Report Download - page 11

Our strategic focus 4.1
Annual Report 2015 11
In a total addressable market estimated at over EUR 140 billion, we are well positioned to leverage advanced technology
and our deep clinical and consumer insights to deliver integrated solutions that improve people’s health and enable
better outcomes across the health continuum.
We have dened ve priority areas: personal health, denitive diagnosis, minimally invasive guided therapy, population
health management, and connected care delivery. And our focus on cardiology, oncology, respiratory care, and fertility,
pregnancy and parenting already gives us a broad-based opportunity to expand our integrated solutions capabilities.
More and more, we are teaming up with hospital and health systems to understand their needs, provide integrated
solutions, and engage in multi-year cooperation to drive improvements in terms of patient outcomes, quality of care
delivery and cost productivity.
Going forward, we will further drive the benets of scale in our current businesses while delivering additional growth
from continuing investments in innovation. And establishing the Philips HealthSuite digital platform as a leading cloud
solution to connect consumers, patients and providers will allow us to introduce value propositions with recurring
revenue streams.
We see increasing demand for energy-ecient and connected digital lighting
The lighting industry is undergoing a radical transformation, driven by the market’s transition to LED and digital
technology. Three mega-trends present a huge opportunity.
The rapid rise in the world’s population and in new lighting applications is driving up global demand for light. At the
same time, with lighting accounting for 19% of global electricity consumption, the world needs that light to be energy-
ecient. And with the integration of LED technology, lighting controls and software opening up new functionality and
services, the world will benet from the compelling new applications that connected digital lighting can oer, delivering
value beyond illumination.
As a stand-alone company, our Lighting business is well positioned to capture the value that is shifting from individual
products to connected LED lighting systems and services, more than osetting the decline of conventional lighting. Its
total addressable market is estimated at over EUR 65 billion.
Healthy living and Prevention Diagnosis and Treatment Home care
More light More energy-ecient light Digital light