Philips 2015 Annual Report Download - page 16
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Our strategic focus 4.6
16 Annual Report 2015
4.6 Our strategy in action
Training tomorrow’s lifesavers
At Philips, we build relationships to ensure that our products and
solutions are addressing people’s needs in the right way. And that means
supplying help as well as hardware.
In a technologically advanced world, it’s no good simply
investing in pioneering products such as high-tech
radiology devices, MRI scanners and other medical
imaging tools: doctors need to know how to use them
to improve patient care. Which is where Philips comes
in, not only providing the technology, but expert
developmental medical training too, by partnering with
key stakeholders.
At the American University of Beirut, students and
professionals from all over the Middle East join
colleagues from Lebanon – along with private
companies such as Philips – to develop essential life-
saving skills that they can take back to their home
countries, and to learn how they can make a dierence
through digital innovations. The medical training is a
collaboration that not only teaches new skills, but is
spreading the nest medical care through some of the
world’s most vulnerable populations.
.