Philips 2015 Annual Report Download - page 19

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Our strategic focus 4.6
Annual Report 2015 19
Offering new parents peace of
mind
We believe that every baby deserves the best possible start in life. With
the Philips Avent uGrow digital platform, parents can track progress,
relish milestones and learn about their baby’s development and needs.
Philips Avent uGrow is an innovative digital parenting
platform in the form of a mobile application, plus
connected digital products, which provides new
parents with personalized advice and insights to help
them understand and support each stage of their
baby’s development.
Based on professional guidance and pertinent
localized content, and with a timeline that incorporates
data ranging from how much baby has eaten to sleep
patterns, uGrow gives new parents peace of mind in
their baby’s development. Interactive photos and
virtual stickers can be used to mark occasions and
celebrate milestones on baby’s timeline. And the app
remembers key dates in order to provide bespoke
guidance, e.g. on baby’s developing weight, or on
weaning as baby grows.
“ Being a parent is a life-changing experience, during
which we often rely on our intuition,” says Aliette van
der Wal, Business Leader Mother & Childcare, Health &
Wellness. “At Philips Avent we’re harnessing the power
of connected technology to empower parents with
additional information, tailored to individual needs,
which will help them make the best decisions for their
baby.”