Philips 2015 Annual Report Download - page 51
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Sector performance 6.2
Annual Report 2015 51
6.2 Consumer Lifestyle
“ Across the world people are increasingly engaged in their
personal health and are looking for solutions to stay healthy
and prevent illness. We are leveraging our deep consumer
expertise and extensive healthcare know-how to drive the
consumerization of health. We’re supporting people to live a
healthy life in a healthy home environment; enabling them
to proactively manage their own health.”
Pieter Nota, CEO Philips Consumer Lifestyle
• We are executing our strategy, with locally relevant
innovation delivering strong growth and driving
protability.
• Future growth drivers are clearly set: grow the core
businesses through local and global innovation
platforms, and geographical expansion of proven
propositions; further expand in the domain of
personal health by exploring new business
adjacencies and new business areas; leverage
connectivity as a further growth driver.
• In 2015, Consumer Lifestyle made further strong
progress to reposition towards healthy living and
prevention across the health continuum in more
attractive markets, with better margins.
•Our multi-year Accelerate! program has transformed
the sector into a market-driven organization, by
changing our operating model and instilling a strong
performance culture and end-to-end approach.
6.2.1 Consumer landscape
Across the world, consumers are looking for solutions
that help them to be healthy, live well and enjoy life.
They are increasingly tracking their personal health
through a combination of hardware and software
devices and services, which they expect will deliver
insights that are real-time, highly personal and direct
them towards better health.
In a connected, digital world, consumers are looking for
smart, personalized solutions. Purchase decisions are
increasingly made or inuenced online. In 2015,
economic headwinds, especially in growth markets,
created pressure on consumer spending. However,
living a healthy life remained a high priority for
consumers.