Philips 2012 Annual Report Download - page 21
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3 Our strategy in action 3 - 3
Annual Report 2012 21
A recipe for profitable growth
Across the world, we are driving growth in Kitchen Appliances by building global scale
through local relevance, leveraging acquisitions, and forming alliances to offer new
experiences in the preparation of fresh, healthy food.
At IFA 2012 in Berlin we announced a multi-year
partnership with world-famous chef Jamie Oliver to co-
design a new range of appliances that takes the strain out
of life in the kitchen. The first product of this exciting
collaboration is the Philips HomeCooker, a multi-
functional device designed to help busy families enjoy
tasty, fresh, home-cooked meals while being able to spend
more quality time together. The HomeCooker does all
the hard work, so you don’t have to. It chops, stirs, steams
and sautés – it even switches off and keeps food warm
until it is ready to be served.
“We all know it can be a struggle to get fresh, home-
made food on the table every day, especially for busy
parents who have to juggle so much. It’s often a real trade-
off between spending time with the family and getting
fresh food on the table,” explains Jamie Oliver. “The
beauty of the Philips HomeCooker is that it removes this
dilemma – you can now do both!”
Jamie Oliver is a champion of delicious home-cooked food
and has been campaigning for many years to get families
to eat good, fresh home-made food. This makes for a
perfect fit with our commitment to enhance the health
and well-being of today’s families through meaningful
innovation.
From global innovation platform to local
market success - and back
With five regional product creation hubs, we continue to
accelerate the introduction of innovations that are
tailored to the specific eating habits of cultures around
the world. Indeed, since 2010 we have quadrupled the
number of launches of locally relevant innovations.
With sales of over one million units in less than two years,
the Airfryer has been a huge success as a healthy reduced-
fat and odor-free alternative to oil-fried foods. It is also a
great example of how a global proposition can be