Philips 2012 Annual Report Download - page 74

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6 Sector performance 6.2.5 - 6.2.6
74 Annual Report 2012
EBIT and EBITA1)
in millions of euros
■-EBIT in value--■
■-EBITA in value----EBITA as a % of sales
800
600
400
200
0
246
16
262
4.4
2008
247
19
266
5.2
2009
449
38
487
8.8
2010
217
80
297
5.3
2011
593
70
663
11.1
2012
1) For a reconciliation to the most directly comparable GAAP measures, see
chapter 15, Reconciliation of non-GAAP information, of this Annual Report
6.2.6 2013 priorities
In 2013 Philips Consumer Lifestyle will continue to
progress on the following imperatives designed to
accelerate performance and achieve our goals:
• Drive global scale and category leadership in health and
well-being categories with attractive profit pools
• Further reduce our cost base
• Improve return on investment in marketing
• Roll out end-to-end programs that will drive reduced
time-to-market, reduced inventories and improved
gross margins
In addition to these priorities, Philips Consumer Lifestyle
will continue to deliver on EcoVision sustainability
commitments.