Philips 2012 Annual Report Download - page 24
Download and view the complete annual report
Please find page 24 of the 2012 Philips annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2
-
3
-
4
-
5
-
6
-
7
-
8
-
9
-
10
-
11
-
12
-
13
-
14 -
15 -
16 -
17 -
18 -
19 -
20 -
21 -
22 -
23 -
24 -
25 -
26 -
27 -
28 -
29 -
30 -
31 -
32 -
33 -
34 -
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
-
165
-
166
-
167
-
168
-
169
-
170
-
171
-
172
-
173
-
174
-
175
-
176
-
177
-
178
-
179
-
180
-
181
-
182
-
183
-
184
-
185
-
186
-
187
-
188
-
189
-
190
-
191
-
192
-
193
-
194
-
195
-
196
-
197
-
198
-
199
-
200
-
201
-
202
-
203
-
204
-
205
-
206
-
207
-
208
-
209
-
210
-
211
-
212
-
213
-
214
-
215
-
216
-
217
-
218
-
219
-
220
-
221
-
222
-
223
-
224
-
225
-
226
-
227
-
228
-
229
-
230
-
231
 |
 |
3 Our strategy in action 3 - 3
24 Annual Report 2012
New era, new opportunities
Connectivity, interoperability and outstanding light quality
are key to opening up new opportunities and business
models in the brave new world of digital lighting. Building
upon our heritage of over 120 years as a pioneer in
lighting, we remain dedicated to unlocking the full
potential of light through meaningful innovation and stylish
design.
Design is invariably a major factor in the consumer’s
choice of lighting. With LEDs being so small, designers are
no longer limited by the form factor of legacy light
sources. And this design freedom is creating new
possibilities for consumers to define their own style and
identity.
In 2012 we demonstrated our leadership in the field of
consumer luminaire design yet again, winning an
unprecedented nine iF and six red dot design awards, as
well as a number of other awards. iF and red dot awards
are renowned throughout the world as a seal of good
design. Our Lirio by Philips Balanza luminaire range was
particularly successful, winning both a coveted Gold iF
award and a red dot award. Also part of the Lirio by Philips
range, our eye-catching Nick-Knack line of LED floor
lights is minimalistic in design yet has maximum impact,
allowing the user to create different light effects simply by
adjusting the angle of the top section.
Going forward, we will use our strong position in LED
lamp technology and luminaire design, as well as our
application know-how, to drive further life-enhancing
innovations – and so set the standard for the consumer’s
experience of light in the home.
The launch of hue met with an
enthusiastic media reaction. Leading
US business magazine Forbes went
so far as to name hue ‘Best Product
of 2012’.
Lauding the magic of digital world,
technology writer Seth Porges
enthused, “...It’s not an exaggeration
to call it a paradigm-shifting jump in
the way we light our homes. In other
words: Switching from old-style
incandescents to the hue LED system
is like jumping from a horse and
buggy to a Tesla Roadster. The hue
doesn’t just update your lighting
system for an energy-efficient era – it
bolts your home lighting from an
Edison-era antiquity to a Jetsons-
esque curiosity.”