Philips 2012 Annual Report Download - page 6

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Message from the CEO
6 Annual Report 2012
Message from the CEO
“Accelerate! is gaining good traction and delivering tangible
results. We are improving the time-to-market of new
innovations and creating value propositions with greater local
relevance in key markets around the world. We will continue to
relentlessly drive operational excellence and invest in innovation
and sales development to deliver profitable growth.”
Frans van Houten, CEO
Dear stakeholder,
Philips is a fantastic company with significant potential still
to be fully unlocked. We hold leadership positions in the
domains of healthcare, lighting and consumer well-being.
Global trends and challenges – such as the demand for
affordable healthcare, the need for energy efficiency, and
the desire for personal well-being – offer us tremendous
opportunities, in both growth and mature geographies.
We have talented and engaged people, exceptional
innovation capabilities, a strong and trusted brand,
presence in over 100 countries, and a solid balance sheet,
all of which differentiate us in the market and significantly
strengthen our businesses.
We continue to see ourselves as a case of ‘self-help’ as we
have considerable scope for operational improvement
that will drive higher growth and better returns. Through
our multi-year transformation program Accelerate! we
are making progress in unlocking this potential, including