Philips 2012 Annual Report Download - page 28
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4 Our planet, our partners, our people 4 - 4
28 Annual Report 2012
The power to make a difference
We have been engaging with stakeholders – from global political and industrial leaders at
the UN Climate summit to local community leaders in rural Africa – to highlight the
benefits of our locally relevant and affordable innovations.
One of our main vehicles for stakeholder engagement in
2012 was our third Cairo to Cape Town roadshow, which
travelled 12,000 kilometers across Africa raising
awareness of how our lighting and healthcare solutions
improve the quality of people’s lives. We engaged in
dialogue with customers, governments, NGOs and media
on key challenges facing Africa – the need for energy-
efficient lighting, mother and child care, women’s
healthcare – and showcased how our innovations can help
address these.
Enhancing life after dark
More than 500 million Africans live without electricity.
For people living near the equator, darkness falls around
7 pm all year round, slowing down or completely stopping
many vital activities. By highlighting the benefits of LED
and solar lighting, we illustrated how our solutions can
resolve this problem and help tackle some of the major
issues confronting Africa, such as energy efficiency,
climate change and resource scarcity.
We committed an investment of EUR 2 million, spread
over three years, to a new initiative which will see the
installation of 100 ‘light centers’ across rural Africa by
2015 as part of the UN’s ‘Sustainable Energy for All’
program. These ‘light centers’ are areas of approximately
1,000 m2 – the size of a small soccer pitch – which are lit
using a new generation of highly efficient solar-powered
LED lighting. The idea is to create areas of light for rural
communities that live without electricity, thus effectively
extending the day and creating opportunities for social,
sporting and economic activities in the evening, as well as
increasing safety at night, particularly for women and
children. We have already installed several of these ‘light
centers’ in countries including Egypt, Morocco, Ghana,
Kenya and South Africa.